User Virtualisation Leader AppSense Recruits Two New Marketers to Drive Growth in Northern Europe

Mar 01, 2011, 11:15 ET from AppSense

LONDON, March 1, 2011 /PRNewswire/ -- AppSense, the leading provider of user virtualisation technology, has welcomed two new marketing members to its team: Stuart Noad, Director of Marketing, and Helen Major, Channel Marketing Manager, to further drive and consolidate AppSense's leadership position in the user virtualisation market.

Stuart Noad joins AppSense from HP Information Security, where he was Marketing Director and member of the operational board. While at HP Noad supported consistent growth in excess of four times the market rate and successfully branded and launched HP Information Security, formerly Vistorm. He also launched many successful initiatives including the Information Security Leaders event series; the CISO Club, a closed networking group for Chief Information Security Officers; and Inform Magazine, which now has a distribution in excess of 18,000.

Stuart is joined by Helen Major, former EMEA Marketing Manager at Harte Hanks Trillium Software. As a dedicated B2B marketer for the past 10 years, Helen has successfully managed channel marketing strategies to improve relationships with key resellers in her previous roles.

The recruitment of Stuart and Helen comes as a direct result of AppSense's record growth in 2010; with 1.5 million licences sold in the calendar year, a 60 per cent increase in revenues and 43 per cent increase in headcount.

Paul Higley, vice-president Northern Europe at AppSense, commented on the double appointment saying: "The user virtualisation market is growing at a phenomenal rate. As market leaders we want to ensure businesses understand and can take advantage of the benefits of this technology. The appointment of Stuart and Helen will help us do just that."

James McNab, Senior Director of Marketing and Sales Development, EMEA at Citrix Systems, added: "We are always pleased to see strong development within our partner base, reflecting the compelling value that our virtual computing solutions provide to our joint customers. AppSense's user virtualisation solutions have proven to be an excellent complement to our Desktop and Application Virtualisation solutions.  These appointments testify not only to AppSense's ongoing success in the region, but also to the increasing relevance of virtualisation to organisations across Europe.  We look forward to continuing our strong collaboration."

About AppSense

AppSense, the leading provider of user virtualisation solutions for enterprises, makes physical and virtual desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience from any desktop. AppSense technology is used around the world by companies such as JPMorgan Chase, United Airlines, RBS, the UK's Department of Work and Pensions and TFL. Its technology alliance partners include Citrix, Microsoft and VMware.

AppSense was founded in the UK and its development team is still based in Warrington. Its corporate headquarters are now in New York, and it has additional offices in San Jose, Munich, Melbourne, Amsterdam, Paris and Oslo.

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