ATLANTA, May 17, 2016 /PRNewswire/ -- USMotivation (USM), a full-service performance improvement agency, is excited to announce a strategic alliance with Sherpa Insight, a leader in emotion-based research. The alliance gives USM a unique position to help companies overcome the resistance to change and growth that all employees naturally experience, so that corporate performance and profitability are advanced.
As a result of this alliance, USM is offering a new, exclusive product called the Clarity Survey. USM President Tina Weede is thrilled about the potential results of the new tool. "What is most important in business today are people. With our new Clarity Survey, we are helping companies understand what the ideal expectations are of their associates and customers. When you understand the expectations, you can then craft robust strategies to align the needs of the business with the needs of your employees and clients." She continued by saying, "Emotions are tied to everything we do and drive the level of engagement within an organization. Highly engaged employees drive highly engaged customers, who drive greater profitability. Losing focus on that is costly. This tool helps our clients shrink the 'Employee Disappoint Gap' and align with the IDEAL."
Bill Karwoski, Founder of Sherpa Insight and new Vice President of Sales and Marketing at USM, has been a leader in understanding the effect emotions have on motivations and behavior. "The Clarity Survey has uncovered "blind spots" across entire industries and service categories to dramatically improve employee engagement, marketing communications and sales strategies to deliver game-changing results for clients."
The Clarity Survey has been used to change the trajectory of some of the country's largest companies and brands using a proprietary research approach to uncover "the ideal" company, job, brand or product. Click here to learn more about the Clarity Survey.
USMotivation is an agency that gives incentives, recognition and meetings meaning with the development, creation and execution of award programs, incentive travel, meetings and events. For over 50 years, USM has grown brands and built businesses with a focus on enabling, empowering and elevating people, performance and culture. Visit http://www.usmotivation.com for more information.
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