SAN FRANCISCO, April 8, 2015 /PRNewswire/ -- Ustream, the world's live video platform leader, today launched Ustream Demand, the only video marketing platform enabling both live and on-demand video lead capture. Combined with LiveAd (Ustream's live or pre-recorded video advertising delivery solution), Ustream Demand is also the only video marketing platform to offer a means of generating a targeted audience. Ustream Demand and Ustream LiveAd enable marketers to generate higher quality leads at a lower customer acquisition cost than traditional non-video marketing solutions.
"We're offering the first marketing platform for combined live and on-demand video content," said Brad Hunstable, Ustream CEO. "Ustream Demand enables marketers to easily incorporate all of their video assets into their integration campaigns, leveraging the most powerful video tool available for lead conversion and lowering customer acquisition costs. Combined with Ustream LiveAd, marketers can extend the reach and impact of their video to thousands or millions."
Studies have shown that 95 percent of Best-in-Class marketers use video as part of their content marketing programs. Using video in marketing campaigns lowers the cost per lead by 19 percent and requires 37 percent fewer visitors to achieve the same results as traditional, non-video marketing content. The bottom line: video delivers 65 percent higher revenues from website visitors due to higher conversion to response rates. And, while most video content is created live, marketers want to extend the value of live video by recording and leverage it as an on-demand video asset across multiple channels.
Before Ustream Demand, marketers have had to use a collection of cumbersome and disparate technologies to create, manage and distribute live video content. And the process of capturing and publishing on-demand videos required another set of tools, often delaying the distribution of recorded on-demand videos for hours or even days after a live streamed event, robbing marketers of the ability to use the video while the content is still fresh. Finally, using a mash-up of tools makes it difficult to get a clear picture of how live and on-demand content performed. Ustream Demand is designed to solve these problems.
"Due to its sticky nature, video is fast becoming one of the most critical vehicles for content marketing, be it for in-bound or out-bound campaigns," said Mukul Krishna, senior global director, Digital Media, Frost & Sullivan. "To succeed, marketers today need viewer information and consumption behavior data to build customer profiles and nurture campaigns. In such a scenario, Ustream Demand is designed as a complement to leading marketing automation and CRM platforms. This means that deployment can be quick and economical, with minimal disruption of processes already in place. Ustream's video marketing platform is focused on streamlining the capture of user information and video consumption behavior and empowering marketers using digital marketing platforms to fully leverage the power of video as an integral part of their marketing campaigns."
Designed to complement marketing automation solutions, Ustream Demand is built on the company's award-winning cloud-based software platform that delivers high-definition live and on-demand video over the industry's most scalable, reliable network.
LiveAd is Ustream's live video advertising solution that finds and brings in a significant audience for video streams. LiveAd takes live video streams (or recorded) and embeds them in a rich media ad unit, distributed across the sites that a marketer's target audience is likely to frequent. Marketers using LiveAd see average view times of 12 minutes per ad in contrast to the industry average of just a few seconds for a typical display or banner ad. Interaction rates can be as high as 15% and click-through rates (CTRs) are as high as 2.5%--nearly 25 times the typical 0.1 percent CTR for display ads.
"Ustream is the platform of choice for our annual NAB and IBC live shows," said Michael Gailing, director of marketing, Teradek. "Once LiveAd was implemented, within a couple of hours we had seen an increase in viewership that was about 600% higher than what we had earlier during the convention. And, this was completely unexpected and beyond our wildest expectations. With so many more viewers, we were able to get a lot more data than initially anticipated. And, that's going to help us create a much more interesting and engaging show."
Ustream Demand enables marketers to:
- Deliver live and recorded video from one integrated, easy-to-use platform;
- Reach anyone, any time with video content viewable from mobile devices;
- Send notifications and interact via social channels;
- Create and deploy video content quickly and easily;
- Generate and capture quality leads with the power of video through customizable lead capture gates;
- Leverage multiple channels to easily:
- control access to content,
- customize gates for different campaigns,
- track leads separately,
- organize content,
- customize channel pages/presentation, and
- embed groups of content in one place; and
- Use LiveAd to target, reach and engage specific viewers.
Ustream is the world's leading online live video platform. Originally created to connect remote military servicemen to significant personal and cultural events, the company has evolved into the platform of choice for live business video with clients including Facebook, Cisco, Sony, Intuit, NASA, Mazda and Samsung. From press conferences, product launches and town halls to cultural events and citizen journalism - Ustream's SaaS-based live and on-demand video solutions offer organizations high-quality streaming capabilities, social networking integration, security for internal communications, ease of use, and the scalability to reach millions of viewers concurrently. Founded in 2007 by John Ham, Brad Hunstable, Gyula Feher, Ustream is located in San Francisco and Budapest. For more information about Ustream, visit Ustream.tv, Twitter.com/Ustream, or Facebook.com/Ustream.
Linda Williams // 415.489-9279