UT Austin's Professional Development Center partners with Mexico's Escuela de Mercadotecnia to offer Digital Marketing program

AUSTIN, Texas, Feb. 28, 2013 /PRNewswire/ -- The Professional Development Center (UT-PDC) at The University of Texas at Austin proudly announces a new partnership with Mexico's Escuela De Mercadotecnia (EDEM) to offer a new Digital Marketing Certificate Program for marketing professionals working in Mexico. The program consists of five short courses covering a range of digital marketing topics such as social media, branding and mobile platforms. The first four courses take place at EDEM's Mexico City campus while the final course offers students an opportunity to travel to Austin for instruction on the University's main campus.

"The adoption of new technologies has changed our enterprise culture around the world," says program instructor Alejandro Castaneda Gutierrez. "Professionals must respond to new technology in all areas of their corporate operations: personnel, equipment, directives and structures. In this program, we will cover how companies in Mexico can seamlessly incorporate digital marketing in their business plans to compete in a global economy."

"By embracing new technologies, the students of this program are about to take their careers and businesses to the next level," states Liliya Spinazzola, director of UT-PDC. "I'm thrilled to partner with the visionary instructors of Escuela de Mercadotecnia to offer this important and valuable training. It's very gratifying that our two universities are working together to cross language, culture and geographical divides to offer the best possible continuing education opportunities for Mexico's working professionals."

Over the five, week-long courses, students will learn digital marketing methods and techniques that effectively utilize the Internet and other digital tools. Students will also learn how to develop digital strategies that incorporate consumer trends, advertising and promotions, legal guidelines and social networks. The first course begins March 8, and will be offered during the day from 9 a.m. to 6 p.m. on EDEM's main campus. Subsequent courses in Mexico City begin April 5, April 26 and May 17. The final course in Austin begins June 7.

For more information on the Digital Marketing Certificate Program, please contact Kristy Bradford at UT-PDC at 512-232-2231 or [email protected]. You may also contact Karla Pantoja at EDEM at 55162346, ext. 138 or [email protected].

About the Professional Development Center:

The Professional Development Center (UT-PDC), a department of the Division of Continuing and Innovative Education at The University of Texas at Austin, offers a wide range of programs and courses designed to help individuals and organizations around the world improve personal, professional and organizational performance. To meet this goal, PDC offers high quality non-credit courses, professional certificate programs, consulting, coaching, and facilitation services, both online and on the university campus. www.utexas.edu/ce/pdc/

About Escuela de Mercadotecnia:

Escuela de Mercadotecnia is an institution dedicated to providing specialized education in the industry of marketing, advertising and media. We seek to be the link between people looking to get a comprehensive knowledge about important topics and experts who are willing to provide knowledge, tools and best practices in marketing. The structure and content of courses and teaching methodology allow an excellent balance between experiences in the classroom and everyday responsibilities and challenges of the participant. Participants are senior executives seeking to strengthen their knowledge of marketing and stay ahead of trends. The School of Marketing proudly presents this program in digital marketing. Through this, we create the tools to design and implement integrated digital marketing strategies and innovation in products and services.

Contact: Wayne Wenske, Division of Continuing and Innovative Education, The University of Texas at Austin, 512-232-7392, [email protected]

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SOURCE The Professional Development Center