MINNEAPOLIS, Aug. 17, 2016 /PRNewswire/ -- Phillips Distilling Company has joined forces with Grammy-nominated, country music star Lee Brice to promote UV Vodka's "Salute to Heroes," a program designed to support veterans and their spouses across the United States in search of meaningful employment. Following the success of the 2015 program, UV Vodka has doubled its efforts and financial support to drive awareness for this important cause.
The partnership with Brice includes social media endorsements from the singer and a sweepstakes, with a variety of prizes, from now until August 31. UV Vodka is inviting fans to share a photo with the #SalutetoHeroes for a chance to win Lee Brice branded merchandise and apparel on a weekly basis, and one grand prize, which includes an all-expenses paid trip and tickets to a Lee Brice concert in any city on his current tour schedule.
"We are thrilled to partner with Lee Brice for this year's Salute to Heroes program as he is an amazing artist who is as passionate as we are about supporting our veterans," said Scott Meek, VP Marketing for Phillips Distilling Company. "We invite and encourage our consumers and distribution partners to join us in recognizing the honorable contributions our nation's service members and their spouses have made, and to support our efforts in helping vets find good jobs."
Enhanced with a strong online and social media marketing strategy, the "Salute to Heroes" campaign garnered more than 1,400 social media posts in its inaugural year, using #SalutetoHeroes, which resulted in more than 3.2 million impressions. UV Vodka aims to increase consumers' participation in this year's campaign and has doubled its donation to the cause.
"I'm honored to partner with UV Vodka to support veterans and their families who may be struggling to find employment after serving our country," said Brice. "Veterans sacrifice so much for our country. For their service and sacrifice, I think it's important to support them as much as we can. I look forward to working with UV Vodka to raise awareness and increase support for this important cause."
About UV Vodka
UV Vodka is a fifth-generation, family-owned company that makes award-winning vodkas that are thoughtfully and carefully crafted in the U.S. On a mission to bring great-tasting, approachable vodka, made with all-natural ingredients, to everyone, their portfolio of colorful, yet affordable spirits is distilled four times to ensure maximum mixability and great taste. The UV Vodka portfolio includes over 20 innovative flavors. From UV Blue Raspberry, naturally flavored with vine-ripened raspberries, to UV Sriracha, incorporating today's hottest ingredient trend, UV Vodka offers a line-up of smooth, approachable vodkas that are easily mixable in cocktails or poured over ice for a simple yet enjoyable drink. For more information, please visit www.uvvodka.com or join the conversation on Facebook and Twitter. Enjoy in Moderation.
UV Vodkas are available nationally at select liquor stores, grocers, restaurants and bars in a variety of sizes, such as 1.75L, 1L 750ml and 50ml bottles, with a suggested retail price of $12.99 for a one liter bottle, $11.99 for a 750ml bottle and 99 cents for a 50ml bottle.
About Phillips Distilling Company
Phillips Distilling Company (Phillips) is one of the most innovative and enduring distilled spirits companies in the U.S. Over 100 years in the making, Phillips continues to produce high-quality products using only the finest ingredients, sourced from around the globe. From America's first schnapps in the 1930s, to flavored vodka in the 1950s, to flavored whiskey in the 2000s, Phillips is consistently a pioneer in the spirits industry. The Phillips portfolio includes UV Vodka flavored vodkas, Prairie Organic Spirits, Revel Stoke Whiskies, Phillips Spirits and SourPuss Liqueurs. Phillips Distilling Company is a subsidiary of United States Distilled Products. The company is based in Minneapolis. www.phillipsdistilling.com
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SOURCE UV Vodka