RED BANK, N.J., Aug. 7, 2017 /PRNewswire/ -- Omnichannel data powerhouse V12 Data announced the expansion of its email enhancement application by over 48% available through the company's marketing platform solution, the V12 Data Cloud. The database grew from 97 million email addresses to over 205 million email addresses. The result provides clients with higher match rates and a larger universe of opt-in emails to easily append to their consumer postal database.
The V12 Data Cloud is a cloud-based platform that enables marketers to execute omnichannel marketing and acquisition campaigns from within a single application. Clients can seamlessly integrate their own 1st party data with V12 Data's 3rd party data to find new audiences, manage existing customer relationships, and execute highly targeted campaigns across channels. Brands gain a 360-degree view of all customer interactions, as well as the data-driven insights necessary to hone the timing, relevance, and effectiveness of marketing campaigns.
"Marketers collect massive amounts of information on their customers and prospects however key contact information is often missing or outdated," said Anders Ekman, CEO of V12 Data. "The expansion of our email enhancement application within the V12 Data Cloud gives our clients much more robust capabilities to append missing email addresses on the fly within a single platform. Connecting with the right audiences through omnichannel outreach is imperative to increasing customer profitability and email marketing is a vastly important channel to add to this mix."
The expansion of the email enhancement application is one of several enhancements recently made to the V12 Data Cloud including:
- Increase of automotive records by close to 50%, from 119mm to 176mm records
- Addition of A/B split testing for email campaigns
- Geographic filtering enhancements to include multiple radius selections
- Addition of V12 Data's industry leading New Mover data sets to the platform
- Enhancements to proprietary matching algorithms at the household or individual level
According to Michelle Taves, EVP, Data Strategy & Product Management, "We are continuously adding innovative features to our data cloud platform and have a robust roadmap of future updates in development to ensure our clients have the tools and data at hand to meet and exceed business goals."
About V12 Data
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand's customers and prospects prefer. For more information, visit www.v12data.com.
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SOURCE V12 Data