BROOMFIELD, Colo., April 14, 2011 /PRNewswire/ -- Vail Resorts, Inc. (NYSE: MTN) announced today in celebration of the record-setting snowfall in Colorado and Lake Tahoe this season, it is reducing the prices on 2011-2012 season passes in a special, limited-time offer. Beginning Friday, April 15 through May 8, 2011, the Company is dropping the price by $20 for adults and $10 for children, teens and seniors on the Epic Pass, Epic Local Pass, Epic 7-Day, Summit Value Pass and Tahoe Value Pass. Those who have already purchased their 2011-2012 season pass will automatically receive this new promotional price, including receiving a refund, if applicable.
"The 2010-2011 ski and snowboard season was truly one for the record books. Both Colorado and Lake Tahoe received so much snow that our guests have been able to ski and ride phenomenal powder conditions all-season long," said Heidi Kercher-Pratt, vice president and chief marketing officer for Vail Resorts. "We wanted to carry the excitement from this season into the 2011-2012 ski and snowboard season by offering our guests a limited-time, special discount on our most popular season pass products, giving skiers and riders an even greater 'epic' value at our six iconic resorts."
All passes are available for purchase at www.epicpass.com and the new prices, valid from April 15 through May 8, are listed below. A $49 down payment now guarantees the lowest price with the remaining balance due in mid-September.
- The Epic Pass™, the best season pass deal in the ski industry offering unlimited, unrestricted skiing at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar-at-Tahoe and Arapahoe Basin is now available at $629 (previously $649) for adults.
- The new Epic Local Pass™ (formerly the Colorado Pass), now at $479 (previously $499) for adults is perfect for locals who can navigate a few more restrictions. The Epic Local Pass offers unlimited and unrestricted skiing or riding at Breckenridge, Keystone and Arapahoe Basin and includes 10 restricted days at Vail or Beaver Creek. New this year, it also includes skiing or riding at Heavenly and Northstar-at-Tahoe, with limited restricted days. Pass holders can purchase access to Heavenly and Northstar-at-Tahoe on restricted days for $50 per day.
- Epic 7-Day™ is ideal for people who don't plan to ski more than seven days. The Epic 7-Day gives skiers and snowboarders a total of seven unrestricted days of skiing and riding at any one of Vail Resorts' six mountain resorts plus Arapahoe Basin anytime during the season, now at $479 (previously $499) for adults.
- Summit Value Pass™ is a great option for people who only plan to ski Summit County. The Summit Value Pass is now available at $389 (previously $409) for adults and provides unlimited and unrestricted lift access to Keystone and Arapahoe Basin, as well as access to Breckenridge with limited restrictions. Pass holders can purchase access to Breckenridge on restricted days for $50 per day.
- New for 2011-2012, the Tahoe Value Pass™, now available at $359 (previously at $379), is ideal for people who plan to ski or ride seven days a week at Heavenly and six days a week at Northstar. The Tahoe Value Pass™ offers limited access to Heavenly and Northstar-at-Tahoe with Saturdays excluded at Northstar-at-Tahoe. Pass holders can purchase access to either resort on restricted days for $50 per day.
Season Pass Insurance Option
Vail Resorts encourages its guests to purchase pass insurance. All of its pass products are non-refundable. However, pass insurance covers pass holders in the event of unexpected events including sickness, injuries and job loss. Pass insurance is $20 for adults and $10 for children (ages 5-12). Coverage applies for all season passes and the Epic 7-Day valid for the 2011-2012 ski and snowboard season. For more information, visit www.epicpass.com.
Special Pass Holder Benefits
All Epic Season Pass, Epic 7-Day, Epic Local Pass, Summit Value Pass and Tahoe Value Pass purchasers will receive exclusive offers and promotions on lodging, dining, ski rentals, equipment, ski school and special events for the 2011-2012 ski and snowboard season.
Skiers and snowboarders who purchase their passes this spring will also receive special benefits for this summer 2011, including access for scenic chairlift and gondola rides. All season pass products are non-transferable and non-refundable.
For more information about Vail Resorts season passes or to purchase a pass online, visit www.epicpass.com.
About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
SOURCE Vail Resorts, Inc.