LISLE, Ill., June 15, 2015 /PRNewswire/ -- Solutions provider Valid USA, Inc., a wholly owned subsidiary of VALID SA (BM&F Bovespa, Sao Paulo: VLID3), is pleased to announce it has completed the acquisition of Marketing Software Company (MSC). MSC is a leading client-focused provider of highly effective database marketing solutions, helping companies drive customer revenue and maximize the return on their marketing spend. Established in 1975, MSC was an early pioneer in the database marketing industry and has developed significant expertise in the management, accuracy and analysis of its clients' data. MSC predominantly manages and maintains large, comprehensive databases for its clients to implement multi-channel direct marketing campaigns. MSC's customer-centric solutions include:
- Database design and large-scale data management
- Data accuracy and enhancement
- Digital campaign management
- Predictive modeling, segmentation, and data analytics
- On-demand, real-time reporting and analysis
- Large-scale email management and deployment
- Mobile and SMS marketing
- A full-range of customer-centric services including implementation and management of event-based marketing, loyalty programs, and other services
MSC has a very loyal client base that includes prominent, nationally recognized firms across a range of industries. MSC differentiates itself through its highly effective, "best in breed" solutions, and superior client service. This has allowed MSC to become a trusted resource, leading to extensive client integration and long-term relationships. MSC's client value proposition enhanced by its analytic and predictive data modeling capabilities generate actionable insights about a client's customers that drive highly effective omni-channel marketing outcomes. In an environment where companies are increasingly focused on maximizing their marketing return on investment, MSC helps improve customer acquisition, retention, and life-time value.
Valid and MSC share the same client-focused dedication and culture, and together bring complementary technology, clients, and capabilities to better serve the growing $140 billion digital marketing industry. MSC's key capabilities include highly efficient digital marketing distribution and value added data analytics to improve client's market reach. MSC's complete solutions for customer identification and long term management across all media channels, including mobile, SMS, and email solutions complements Valid's existing capabilities.
"We are pleased and honored to welcome the MSC clients, employees, and partners onto the Valid team and are looking forward to meeting today's and tomorrow's needs in the rapidly growing digital economy," announced Mr. Carlos Affonso d'Albuquerque, the Chief Executive Officer of Valid S.A.
"This marks an important milestone for the clients, employees, and partners of the MSC family," declared Mr. Gary Abrams, MSC's President.
For more information call 855.825.4387 or inquire via email at [email protected].
About Valid USA
Valid USA delivers secure solutions for data, payment, identity, and mobile that drive our clients' brand engagement with their customers. Using a client-centric model, Valid works collaboratively with companies to tailor our knowledge, experience and people to meet their unique needs. Valid USA is a wholly owned subsidiary of Valid S.A. ("Valid"), a publicly-traded Brazilian company with a market capitalization of more than $1 billion and over 6,000 employees worldwide. Valid has provided business solutions for over 50 years and is expanding operations around the world. Valid is recognized and respected in several countries, including Brazil, Argentina, Spain, Colombia, Mexico, and the United States.
SOURCE Valid USA