ValorFI Heroes Launches Digital Banking Platform That Transforms Everyday Transactions into Support for America's Heroes

RICHLAND, Wash., March 5, 2025 /PRNewswire/ -- ValorFI Heroes, a new digital banking platform, launches today with a mission to revolutionize how Americans support our nation's heroes through everyday banking. The platform eliminates traditional banking barriers through a digital-first approach, while introducing a unique charitable giving model where every transaction - whether made by heroes or their supporters - directly funds organizations dedicated to serving educators, first responders, healthcare workers, law enforcement officers, and veterans.

Banking with Purpose
Through its innovative model, ValorFI Heroes donates a portion of every debit card transaction a member makes to vetted nonprofits that directly serve and support heroes. Members select their preferred hero category  and participate in regular voting to determine which hero-supporting organizations receive contributions. This unique approach ensures donations reach organizations with proven track records of serving these essential communities.

"Our heroes dedicate their lives to serving others, and ValorFI Heroes creates a simple yet powerful way for all Americans to give back to those who give so much," said Andrew Chung, Chief Information Officer representing ValorFI Heroes. "When members choose ValorFI Heroes, they're not just joining a digital banking platform – they're joining a movement that transforms routine purchases into meaningful support for organizations that serve and protect our heroes."

Making an Impact in Hero Communities
ValorFI Heroes partners with nonprofits that demonstrate exceptional track records in supporting heroes across the country. Partners include:

• Educators of America: An organization that connects teachers with the tools, training and technology they need to improve student engagement and increase student achievement in the classroom.
• Project HOPE: A leading global health and humanitarian organization transforming the health and well-being of communities across the world.
• U.S. Vets: An organization that empowers veterans and their families through housing, comprehensive services and advocacy.

A Smarter Way to Bank
The platform offers comprehensive digital banking features designed for today's fast-paced lifestyles:

• High-Yield Accounts: Competitive rates on savings, checking, money market accounts and CDs
• Early Payday Access: Access to some paychecks and direct deposit up to two days early, ideal for varying schedules
• Nationwide ATM Network: Over 70,000 surcharge-free ATMs for banking on the go
• 24/7 Digital Banking: Secure, user-friendly platform accessible anytime, anywhere
• Meaningful Giveback: Every transaction generates donations to member-selected nonprofit organizations serving our heroes

Starting today, heroes and supporters nationwide can open accounts at ValorFIHeroes.com, with debit cards arriving within seven to 10 business days.

ValorFI Heroes is federally insured by NCUA.

ValorFI Heroes is a digital banking platform launched in 2024 by Gesa Credit Union, dedicated to serving America's everyday heroes - educators, first responders, healthcare workers, law enforcement officers, veterans, and their supporters. Through its innovative model, ValorFI Heroes donates a portion of every transaction to nonprofits chosen by its member community, transforming everyday banking into meaningful impact. Members enjoy advanced digital banking benefits including early payday access, nationwide ATM networks, and 24/7 mobile banking, all while supporting causes that directly benefit their hero communities. This digital-first approach combines cutting-edge technology with the trusted security of a credit union, allowing members to bank on their schedule while making a difference with every transaction. To learn more about ValorFI Heroes, visit ValorFIHeroes.com.

SOURCE ValorFI Heroes