VALR Named Official Crypto Exchange Partner of DHL Stormers in Multi-Year Deal

• Partnership to Drive Crypto Adoption and Fan Engagement Across South Africa

JOHANNESBURG, Aug. 22, 2025 /PRNewswire/ -- VALR, Africa's largest crypto exchange by trade volume, today announced an exclusive multi-year partnership with the DHL Stormers, becoming the 'Official Crypto Exchange Partner' of the Western Cape's premier rugby team. Effective September 1, 2025, this three-year agreement aligns with the surge in crypto-sports partnerships, aiming to enhance fan experiences and accelerate crypto adoption worldwide.

The partnership covers all Stormers Rugby teams competing in the Vodacom United Rugby Championship (URC), Investec Champions Cup, Carling Currie Cup, SA Rugby U19, and SA Rugby U21 tournaments. The agreement spans three years, until August 31, 2028.

VALR's branding will be prominently on display at the DHL Stadium, with the VALR logo featured on the front of the DHL Stormers' official match and training kits, as well as on DHL Western Province Carling Currie Cup and U19, U20, and U21 match and training kits. VALR now also maintains a branded VIP Suite at DHL Stadium for its institutional clients and partners.

Throughout the season, VALR will roll out activation campaigns for new and existing customers, featuring "team trading" competitions, crypto-based reward programs, and exclusive opportunities to win game tickets, meet players, and receive VALR merchandise and signed DHL Stormers jerseys. Fans will also have the opportunity to attend VALR meetups.

This partnership amplifies VALR's brand visibility among the DHL Stormers' global fanbase, reinforcing its role as South Africa's leading crypto exchange and supporting its mission to drive retail and institutional crypto adoption. It also underscores VALR's commitment to foster social cohesion, and elevate South Africa's profile as a global crypto hub. For the DHL Stormers, the collaboration provides financial support and aligns its vision with an innovative and optimistic view on the future of finance, enhancing their mission to "Make Cape Town Smile".

Reflecting the global trend of crypto making its way into the sports world, this collaboration positions VALR and the DHL Stormers at the forefront of financial innovation with sports fandom and popular culture, further driving financial inclusion and access to crypto-powered financial services. 

Farzam Ehsani, Co-Founder and CEO of VALR, said: "We are very excited to partner with the DHL Stormers, a team whose passion and excellence mirror our aspiration for a unified, inclusive financial future. This collaboration accelerates crypto adoption across South Africa and the African continent as a whole, empowering fans with new and delightful experiences. At VALR, we're committed to revolutionising the global financial system to reflect the oneness of humanity and truly serve the world, and partnering with an eminent team like the DHL Stormers allows us to celebrate South Africa's vibrant spirit while showcasing its role as a global crypto hub."

Johan le Roux, CEO of Stormers Rugby, said: "It is fantastic to have a South African company with global reach such as VALR on board as an official partner going forward. We stand at the beginning of an exciting new era for our team and we are looking forward to collaborating with VALR as we take on the rugby world from the Mother City with the support of the Western Cape and beyond."

About VALR

Founded in 2018, VALR is Africa's largest crypto exchange by trade volume, serving over 1.5 million users globally and more than 1,400 corporate and institutional clients. Headquartered in Johannesburg, VALR offers a comprehensive suite of crypto products, including tokenised U.S. stocks, supporting trading across Simple Buy & Sell, Spot, Spot Margin, Futures, API, and OTC, as well as Staking, Lending, and payments via VALR Pay. Licensed by South Africa's FSCA and approved in Europe, VALR secured Africa's largest crypto venture capital round in 2022 and has raised $55 million from investors like Pantera Capital, Coinbase Ventures, and Fidelity's F-Prime.

New users looking to participate in special events, trading competitions, and fan experiences, are invited to sign up on valr.com using the invitation code STORMERS2025.

About DHL Stormers

The DHL Stormers, based at DHL Stadium in Cape Town, are the Western Cape's premier rugby team, renowned for their dynamic style and passionate fanbase. Competing in the Vodacom United Rugby Championship and Investec Champions Cup, the DHL Stormers won the inaugural Vodacom URC title in 2022 and consistently lead in attendance and broadcast metrics. With a squad of international stars and a strong pipeline of talent from the Western Cape, the DHL Stormers are dedicated to thrilling fans and "Making Cape Town Smile."

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SOURCE VALR