ValueCommerce Selects Direct Agents as Global Agency Partner

Jul 22, 2013, 12:20 ET from Direct Agents

NEW YORK, July 22, 2013 /PRNewswire/ -- Direct Agents, an award winning digital marketing agency, has announced that Value Commerce, a top affiliate marketing network for e-commerce sites in Japan, has selected Direct Agents as its global partner to help brand advertisers establish and grow their affiliate marketing program overseas.

As one of the largest and highest quality affiliate networks in Japan serving 2,000 clients with over 930,000 publishers, ValueCommerce is an ideal network for advertisers looking to enter the Japanese market by providing a customized technology platform and marketplace that allows advertisers to interact and form mutually beneficial sales partnerships.

The Japanese market currently represents 55% of Asia's total retail market and is the 2nd largest online retail market in the world.*

Direct Agents will represent Value Commerce in the international retail space as it will provide full service affiliate program management services, including customer recruitment, launch, creative support, and campaign optimization to retailers and advertisers looking to enter the Japanese market. 

For the past decade, Direct Agents' full service Program Management has helped advertisers identify incremental areas of growth for their affiliate marketing program and handle all aspects of the affiliate management and recruitment process.

Mr. Yoichi Iizuka, President and CEO of Value Commerce says, "we are excited to broaden our international affiliate marketing service through our partnership with Direct Agents. As our company is now dealing with the advertisement of approximately forty international branding companies, we are looking forward to having the opportunity to further develop in the e-commerce market on a global scale."

Direct Agents' Managing Director Josh Boaz says, "We are proud to partner with ValueCommerce, a thought leader in the online ecommerce space who provides the highest quality of service."

Direct Agents and ValueCommerce look forward to working together in this ever-expanding online retail space.

About ValueCommerce
ValueCommerce (listed in The First Section of the Tokyo Stock Exchange belonging to Yahoo Japan Group) operates the first and one of the largest Affiliate Marketing networks in Japan.  Value Commerce pioneered the industry and has been instrumental in helping customers and media partners to manage, scale and generate sales and revenue from their online channels. The company was selected as 50 companies of growth stocks by Nikkei Money in 2012, financial magazine in Japan. ValueCommerce's clients: To learn more about ValueCommerce, please visit:

About Direct Agents
Direct Agents is a performance-based digital marketing agency headquartered in New York with a subsidiary in the UK.  Since 2003 Direct Agents has served the affiliate marketing needs of domestic and international clients in the Americas, Europe, and Asia such as Scholastic, Lendingtree, Samsung, and Kidrobot. For more information about Direct Agents and our services, please contact or visit  

*Japan Retail News 2013

CONTACT: Mona Khaldi, 1-212-925-6558,, PR & Marketing Associate

SOURCE Direct Agents