SÃO PAULO, October 22, 2014 /PRNewswire/ --
Brazilian-based digital payments company UOL BoaCompra, and VALVE Corporation, creators of best-selling game franchises (such as Counter-Strike, Dota 2 and Team Fortress 2) and the largest online game distribution platform, Steam , today announced that UOL BoaCompra will support local currencies and payment options available on Steam in both Mexico and Turkey.
Since 2012, VALVE has been using UOL BoaCompra's payment methods to allow gamers in Brazil to choose local payment methods when purchasing in Steam, and now the successful cooperation has been extended to Mexico and Turkey, two of the most promising and rapidly expanding online game markets.
"Based on our successful track record with Brazil, UOL BoaCompra was the natural choice for opening up local currencies and payments in Mexico and Turkey," said Mark Richardson, CFO of VALVE.
Up until this year, Steam supported only five currencies worldwide for more than 75 million active accounts. Territories outside of these transacted in USD via international credit card and basic local options. However, international credit cards are vastly inaccessible in markets such as Mexico and Turkey, where alternative local payment methods are the predominant way to pay online.
"We're excited to extend our strong relationship with VALVE to Mexico and Turkey, and allow these players the ability to make Steam purchases using the local payment methods they trust most," said Marcelo Epstein, CEO of UOL. "As we've seen in the past with our cooperation in Brazil, leveraging BoaCompra's local payment system will enable Steam to bring their product to more users in Mexico and Turkey."
As revealed during VALVE's Steam Dev Days this past January, the latest new set of currencies in Steam is part of a greater development for VALVE to roll out a dozen new currencies this year to make purchases on the platform more accessible to Steam users world-wide.
ABOUT UOL BOACOMPRA
Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering and servicing more than 3,000 games across multiple platforms in LATAM, Portugal, Spain and Turkey. As part of Brazil's largest internet company and content portal, UOL BoaCompra's game portals aggregate more than 1.2 billion page views per month. Several of the largest game companies including Valve, Electronic Arts, Bigpoint, SmileGate and Aeria Games partner with UOL BoaCompra to bring their games to emerging markets including. For more information, please visit http://www.boacompra.com and keep up-to-date on the latest news at http://www.boacompra.eu/blog/.
For more information on Valve Software, please visit http://valvesoftware.com/company
Head of Global Communication – UOL BoaCompra
Cell: +351-935-831-158 | Tel: +351-210-421-257
SOURCE UOL BoaCompra