Valvoline™ Restore & Protect Recognized as 2025 Product of the Year USA Award Winner

40,000 American shoppers voted Valvoline's Restore & Protect motor oil as Most Innovative Product in Car Care category.

LEXINGTON, Ky., Feb. 7, 2025 /PRNewswire/ -- Valvoline™ Global Operations today announced that its Restore & Protect motor oil has been named 2025 Product of the Year USA award winner in the Car Care category. Recognized for its innovative formula and performance benefits, Restore & Protect motor oil is designed to remove up to 100% of engine-killing deposits when used as directed.*

The first-of-its kind product was selected for this honor through a national study of 40,000 American shoppers, as surveyed by Kantar, a global leader in consumer research. As the largest consumer-voted awards program recognizing product innovation, the Product of the Year award is recognition of the immense performance benefits Restore & Protect offers to consumers.

Launched in January 2024, Restore & Protect is the first motor oil designed to effectively restore a car's engine to perform like new.* The groundbreaking innovation continues to challenge traditional views of the role motor oil plays in engine care and is setting a new benchmark for performance in the industry.

"As we constantly strive to deliver exceptional products to our customers, we are honored to be chosen by consumers as a 2025 Product of the Year award winner," said Greg Barntsen, Valvoline Global Operations General Manager – Americas. "Restore & Protect is not only on the forefront of value-added innovation in our industry, it's a reflection of Valvoline Global's commitment to inventing the way forward with innovative solutions to global automotive challenges."

Renowned as a trusted guide for purchasing decisions, Product of the Year has been supporting global shoppers in finding the best new products on the market for over 30 years.

As markets rapidly evolve and consumers navigate increased complexity and offerings, the distinctive Product of the Year red seal helps consumers identify products that have demonstrated exceptional function, design, packaging, and/or ingredients. The credential is also a valuable marketing tool for brands to drive increased awareness and purchase interest within their respective categories.

"In a highly crowded and dynamic marketplace, Product of the Year plays a crucial role in linking consumers with the latest innovative products across various industries including food, beverage, personal care, pet care, household, and more," said Mike Nolan, Global CEO of Product of the Year Management. "We're thrilled to celebrate Valvoline's Restore & Protect as a 2025 Product of the Year Award Winner, voted on by 40,000 Americans for the unique value, quality, and innovation it brings to households nationwide." 

In tandem with the winner announcement, Restore & Protect is featured in a shoppable article on PEOPLE Online, created in partnership with DotDash Meredith publishing; and in several Ensemble IQ publications, including Path to Purchase, Progressive Grocer and Store Brands.

To learn more about Valvoline Restore & Protect, visit:
https://www.valvolineglobal.com/en/restore-and-protect/

Additional details on the full list of 2025 Product of the Year award winners can be found at
productoftheyearusa.com.

About Valvoline™ Global Operations

THE ORIGINAL. Inventing the Way Forward.

Valvoline™ Global Operations is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, we introduced the world's first branded motor oil, claiming our position as The Original Motor Oil.

As The Original, we've been innovating to solve problems for over 150 years. With sales in more than 140 countries and territories, our solutions are available for every engine and drivetrain, including high-mileage and heavy-duty vehicles, offered at more than 80,000 locations. And we're committed to powering the future of mobility for vehicles with electric, hybrid and internal combustion powertrains – today and as we move forward. We are now a part of Aramco, one of the world's largest integrated energy and chemicals companies.

Our strategic partnership creates a powerful combination to drive unparalleled product innovation and sustainable business solutions.

To learn more visit www.valvolineglobal.com.

™ Trademark, Valvoline Global or its subsidiaries, registered in various countries.

*Up to 100% piston deposit removal when used as directed for four or more consecutive oil
changes. Based on adapted sequence IIIH testing.

About Product of the Year

Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research.  The award is a powerful merchandising program for marketers proven to increase product sales, distribution, and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.

About Kantar

Kantar is the world's leading marketing data, insight, and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar services over half of the Fortune 500 companies in 100 countries.

SOURCE Valvoline Global Operations