Vandor Introduces 91 New Products, Launches 2010 'Where Legends Live' Catalog

Eco-friendly stainless steel water bottles and shopping totes highlight new innovations in addition to established best sellers; Key milestone events are planned for Vandor's A-list properties in 2010

Jan 05, 2010, 08:30 ET from Vandor, LLC

SALT LAKE CITY, Jan. 5 /PRNewswire/ -- Vandor, LLC, an industry leader in the design and marketing of licensed consumer goods, introduced today 91 new products as part of its 2010 "Where Legends Live" product catalog. Included in the new line-up are trend-setting stainless steel water bottles and reusable/recyclable shopping totes, which add to the company's market-leading positions in drinkware and tin goods.

Vandor also announced today it has secured the rights to design and market products for the Star Wars original trilogy, and it will re-introduce products featuring the combination of Coca-Cola and Betty Boop.

In addition to the exciting new licenses and products, Vandor's catalog itself has been redesigned, with user-friendly features including color-coded sections organized by best-selling product categories and licensed properties. Also, a section outlining key milestones and events throughout the year emphasizes important marketing opportunities for Vandor's roster of cultural icons.

Key milestones for Vandor's licensed properties include:

  • Star Wars - 30th Anniversary of The Empire Strikes Back
  • DC Comics - 75th Anniversary of Superman, Wonder Woman and Batman
  • Elvis Presley - 75th Birthday celebration
  • Peanuts - 60th Anniversary
  • Dr. Seuss - 50th Anniversary of One Fish, Two Fish, Red Fish, Blue Fish and Green Eggs and Ham
  • Muhammad Ali - 50th Anniversary of Rome Olympics Gold Medal

"We expect 2010 to be a very important year in our industry, and we wanted this year's catalog to reflect what's ahead, not only with our new products, but the design of the catalog itself," said Tom Russo, CEO of Vandor. "It's our job to recognize and set trends in our industry in a way that makes everything easier for our partners, and our 2010 catalog is a great example of that."

All of Vandor's new products will be on display at major gift markets and industry shows throughout the year. The 2010 catalog is available by calling 1-800-755-5966 or by email to

About Vandor, LLC - Where Legends Live!

For more than 50 years, Vandor has set new standards in the design and marketing of licensed consumer goods that uphold the integrity of legendary properties. With an A-list roster of evergreen cultural icons - including Star Wars, Elvis Presley, The Wizard of Oz, The Beatles, Muhammad Ali, Barbie, DC Comics, and many more - Vandor delivers a variety of innovative, trendsetting products that appeal to consumers of all generations. Recently named Mattel's Rookie Licensee of the Year, Vandor creates more than 150 new designs annually and distributes all its products through major national retailers and etailers, as well as the independent giftware channel. Vandor has headquarters in Salt Lake City, Utah, with offices in Hong Kong, China and the Philippines.