"Creating Credible Content," a new conference and workshop series from The Poynter Institute and PR Newswire, will focus on teaching marketing communications and corporate communications professionals how journalism skills and values can help build trust relationships with their online audiences. It will be held April 11th through 13th at Poynter's campus in St. Petersburg, FL, and will feature other notable speakers and presentations from top experts in marketing, journalism, corporate communications and social media.
The first portion of the conference is comprised of sessions that will provide expert insight and actionable tips to more effectively communicate a company or brand message through content marketing. Specifically, session leaders will offer best practices for identifying and targeting the right audience, crafting clear and meaningful stories for their web sites, navigating ethical pressure points with regards to online content and utilizing social and search to create higher quality content.
Following the first day and a half of the conference, participants can enroll in one-on-one faculty coaching workshops and small group training sessions to advance critical thinking skills. These sessions will cover topics such as creating multimedia content, measuring your success using web analytics and managing a successful online community.
In addition to Vanessa Fox and the teaching team from Poynter, presenters include:
Keith Jenkins, Supervising Senior Producer, National Public Radio Sarah Skerik, Vice President, Social Media, PR Newswire Anne Marie Borrego, Media Relations Director, The American Red Cross Robert Rose, Strategist, Content Marketing Institute Kevin McGeever, Editor, VISIT FLORIDA Craig Silverman, Editor, "Regret the Error" and Poynter Adjunct Faculty member Angela Dunn, Content Strategist, blogbrevity.com Josh Gillan, Tampa Bay Times blogger/writer/editor and PolitiFact Florida writer
Ellyn Angelotti, Poynter Faculty for Digital Trends and Social Media, will lead the three-day conference. The cost to attend the conference is $450, with an additional $150 for coaching sessions. For more information or to apply, please visit http://www.poynter.org/12crediblecontent. Registration deadline is March 20th, 2012.
Jessica Blais Director of Marketing The Poynter Institute 727-482-1313 [email protected]