SAN FRANCISCO, May 18, 2016 /PRNewswire/ -- Mobile styling app Covet Fashion today announced actress and style star Vanessa Hudgens as its latest "Covet Celebrity Host." Beginning today through mid-June, fans and fashion enthusiasts will be able to get to know Vanessa by styling her avatar in an array of real world fashion challenges including a date night, wine and cheese party and summer music festival.
Vanessa joins Covet Fashion as the platform's fourth Covet Host, following three successful host series with Nina Dobrev, Emma Roberts, and Gabrielle Union, where Covet users have created more than 10 million outfits for the stars. Unlike other apps that highlight a single celebrity for their lifetime, the Covet Fashion Celebrity Host Series features a different celebrity regularly, creating a modern and interactive take on the traditional covergirl seen in magazines. The unique initiative enhances how celebrities and fans connect- providing users an opportunity to interact directly, source inspiration from the celebrity host's personal style, learn about their upcoming projects and connect with their stories.
"I'm really looking forward to connecting with my fans in a new way," said Vanessa Hudgens. "Covet Fashion is a unique platform that gives us place to celebrate our love of fashion together. I hope users have fun styling the challenges- expecting some great ideas that I can use in my daily life!"
"The Covet Fashion Celebrity Host Series has been such a hit with our users, so we are thrilled to launch our next installment with Vanessa," said SVP, GM of Covet Fashion Blair Ethington. "Our users love to experiment with fashion, so having a celebrity who truly celebrates her own personal style is important to us."
Some of Vanessa's style challenges will include a Rosé and Brie Party, Date Night Surprise, Festival Vibes, Spin Class, Hand Jive Reunion, and more.
About Covet Fashion:
CrowdStar's runaway hit Covet Fashion blends elevated aesthetics, real-world fashion and a strong emphasis on community feedback that keeps millions of users coming back for more - often for 60 minutes every day. Covet Fashion players style head-to-toe looks using the latest clothing, shoes and accessories from today's hottest brands including BCBGMAXAZRIA, Michael Kors, Rebecca Minkoff, Rachel Zoe, Calvin Klein, and more. Through direct brand partnerships, Covet Fashion offers meaningful value by creating unique consumer experiences and driving unprecedented levels of engagement and brand awareness. With the launch of the new Covet Fashion Celebrity Host Series, users can even virtually style their favorite celebrities, such as Emma Roberts and Gabrielle Union. Other notable initiatives with brands in and out of the fashion realm include Open Road Film's Dope movie, integration with fashion and lifestyle site The Coveteur and Yigal Azrouël's exclusive New York Fashion Week preview, showcasing the latest collection in-app before it even hit the runway.
Jennifer Bett Communications
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SOURCE Covet Fashion