EL SEGUNDO, Calif., Aug. 26, 2016 /PRNewswire/ -- Vanessa Williams and her daughter Sasha Fox both experienced issues with acne during their teenage years. Now, Vanessa is reprising her role as a brand spokesperson with Sasha by her side.
Vanessa spent years struggling to feel confident in front of a crowd, with breakouts stealing the spotlight during her performances. Despite critical acclaim, she was often her own worst critic, until discovering proactiv's 3-Step System through the brand's first infomercial. After almost 10 years of using the products, Vanessa became an official spokesperson in 2002.
With over a decade of clear skin thanks to proactiv, the mother of four knew exactly where to turn when her youngest daughter, Sasha, began experiencing breakouts.
"We both started getting acne in middle school, which can be a rough time for most kids," recalls Williams. "The added stress of breakouts was hard for me and I saw that it was beginning to affect Sasha too."
Thanks to Vanessa's impressive results, Sasha knew firsthand that proactiv worked. She took her mother's advice and tried the 3-Step System, an easy addition to her routine that not only helped clear her acne, but led to a complete transformation of her skin and confidence.
"People noticed a difference about the way I present myself. I always tell them that it's because of proactiv. When someone compliments me on my skin, I know that the time and effort I put into taking care of my acne has paid off. It makes me feel really, really good about myself," says Sasha.
Vanessa and Sasha will share their personal stories through national TV spots and a digital campaign, encouraging other parents and children to openly discuss acne.
Exclusive videos, photos and information on Vanessa and Sasha's shoot are available on the proactiv social channels:
- Facebook: facebook.com/Proactiv
- Twitter: twitter.com/proactiv (@Proactiv)
- YouTube: youtube.com/Proactiv
- Instagram: instagram.com/Proactiv
For more information on Proactiv, visit www.proactiv.com.
About The Proactiv Company LLC
proactiv, America's #1 acne brand, is an industry leader in the treatment of acne skincare. proactiv takes medically-based breakthrough technologies and combines them with the best acne fighters into synergistic 3-Step regimens. Used and trusted by millions around the world, proactiv has been recognized with 30 awards and honors from the beauty and health industry.
The Proactiv Company is a newly formed entity with Nestle Skin Health S.A., a global leader focused on science-based solutions for overall skin health. This union joins Nestle Skin Health's innovations with The Proactiv Company's direct to consumer expertise under the proactiv brand.
CONTACT: Maria Malonoski, 1-646-277-8621, [email protected]