Vanguard Ranked No. 2 in J.D. Power 2025 Retirement Plan Digital Experience Study

VALLEY FORGE, Pa., Sept. 10, 2025 /PRNewswire/ -- Vanguard has achieved remarkable performance of its digital experience among workplace retirement plans, ranking second out of 18 retirement plan providers in the J.D. Power 2025 Retirement Plan Digital Experience Study^SM.

"Helping workers save for retirement is core to Vanguard's mission, and we're modernizing with purpose to deliver a digital experience that empowers workers with tools for personalized, holistic financial wellness," said Lauren Valente, Managing Director of Workplace Solutions at Vanguard. "This ranking from J.D. Power is an encouraging testament to our ongoing work to deliver an intuitive, personalized digital experience that helps retirement savers achieve their financial goals."

Vanguard's overall satisfaction score of 717 is 27 points above the industry average.

Continuous Improvement
Over the past year, Vanguard continued to make enhancements to its digital experience for retirement plan participants, including:

• Evolving the plan participant experience on mobile devices, including a mobile-native combined view of personal investment and retirement accounts and quick access to priority information including balance, performance, and contribution. Most participant logins now come from the mobile app.
• Streamlining navigation to provide participants with one-click access to more information about their accounts.
• Redesigning the dashboard experience with more account information placed front and center.
• Leveraging behavioral finance to provide context-driven nudges based on a participants' real-time behavior and stage in their financial journey, prompting them to make informed decisions about next-best actions for their financial wellbeing.
• Expanding the availability of financial wellness tools, including an updated retirement readiness tool to give participants greater personalization and clearer insights into their financial future.

Plan participants have responded well to these enhancements, with 85% of Vanguard participants rating the digital experience a 4- or 5-out-of-5 experience.¹

"We've designed our digital experience to meet participants where they are and help make them better savers and investors," said Amber Brestowski, Principal and Head of Participant Financial Success at Vanguard. "We're proud that this approach resonates with participants, and we will continue to build personalized experiences that support their financial wellbeing."

Study methodology
The J.D. Power Retirement Plan Digital Experience Study surveyed more than 7,000 retirement plan participants. The survey was fielded between May and June 2025, and measured satisfaction in four key dimensions on a 1,000-point scale:

• Design
• System Performance
• Tools/Capabilities
• Information/Content

About Vanguard
Founded in 1975, Vanguard is one of the world's leading investment management companies. The firm offers investments, advice, and retirement services to tens of millions of individual investors around the globe—directly, through workplace plans, and through financial intermediaries. Vanguard operates under a unique, investor-owned structure where Vanguard fund shareholders own the funds, which in turn own Vanguard. As such, Vanguard adheres to a simple purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success. For more information, visit vanguard.com.

About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services, and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 55 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies. J.D. Power has offices in North America, Europe, and Asia Pacific. To learn more about the company's business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool can be found at JDPower.com.

¹ Source: Vanguard, as of July 2025

Vanguard Marketing Corporation, Distributor of the Vanguard Funds

SOURCE Vanguard