Vanity Fair® Napkins Challenges Families to "Take Back the Table" and Bring Back Family Meal Time in New Campaign and Pledge
New survey finds 70 percent of parents wish they had more family meals together
New survey finds 70 percent of parents wish they had more family meals together
ATLANTA, Nov. 4, 2015 /PRNewswire/ -- Georgia-Pacific, the maker of Vanity Fair® napkins, has unveiled a new campaign, Take Back the Table, encouraging families to gather around the table more often for meals to share stories, spend time together and communicate with each other more. Families can visit www.takebackthetable.org to learn more about the benefits of meals together, get ideas for fun conversation starters and theme nights for all ages, and take a pledge to eat together more often as a family.
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7279953-vanity-fair-take-back-the-table/
The digital campaign was inspired by research studies showing that children and teens who regularly enjoy family meals are more likely to excel in school, foster positive relationships with parents and lead healthier lives overall.
Recent studies have found that nearly 60 percent of Americans say their family today has fewer dinners together than when they were growing up.[i] Similar reports have found numerous benefits for those who eat dinner with their families, including children are less likely to drink, smoke, or use illegal drugs[ii], are twice as likely to get A's and B's[iii] and are also less likely to have an eating disorder or be overweight or obese.[iv]
Further supporting the campaign, Vanity Fair commissioned a national survey that found that 85 percent of parents used to eat a meal at the table with their families three times or more per week growing up, but only 56 percent of parents do today. Additionally, 30 percent of families eat meals in places other than the table and 45 percent of respondents felt dining rooms are becoming obsolete.
"Life is busy and it's more important than ever to take time to make meaningful connections," said Dan Nirenberg, Director, Vanity Fair. "We recognize the importance of family mealtime and are excited to empower the nation to commit to 'Take Back the Table' by providing families with the tools they need and getting people talking – and excited about – the dinner table again."
As part of the campaign, Vanity Fair has joined forces with Leanne Ely, an internationally known certified nutritionist and author and host of SavingDinner.com, to offer a few tips for taking back the table. Ely's tips include:
Families are encouraged to visit www.takebackthetable.org to learn more and to take the official pledge via Facebook, Twitter or by creating their own pledge video, declaring their commitment and nominating another family to do the same. The website also includes a virtual deck of conversation starters and theme nights to engage and inspire family members of all ages. Families are also encouraged to share a moment from their experience by using the hashtag #TakeBacktheTable.
For more information about the campaign, visit www.takebackthetable.org or join the conversation on Facebook (www.facebook.com/VanityFairNapkins) and Instagram (@vanityfairnapkins).
About Georgia-Pacific®
Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, office papers, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. Our familiar consumer brands include Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Mardi Gras® and Vanity Fair®, as well as Dixie®. Georgia-Pacific has long been a leading supplier of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers. Its GP Harmon Recycling subsidiary is among the world largest recyclers of paper, metal and plastics. Based in Atlanta, the company employs approximately 35,000 people directly, and creates nearly 92,000 jobs indirectly. For more information, visit: gp.com.
[i]Are Americans Still Serving Up Family Dinner?: Though the majority of those living with family have multiple "family dinners" per week, six in ten say they have fewer today than when they were growing up. (2013)
[ii] The Importance of Family Dinners VI CASA Columbia. (2010)
[iii] The Importance of Family Dinners. (2003)
[iv] Is Frequency of Shared Family Meals Related to the Nutritional Health of Children and Adolescents? Pediatrics. (2011)
SOURCE Georgia-Pacific
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