Vanity Upgrades to Magento Enterprise for Improved Functionality

CHICAGO, May 11, 2011 /PRNewswire/ -- Vanity, a specialty retailer of apparel for fashion conscious young women, announces the re-launch of their online store, evanity.com.  Vanity turned to Lyons Consulting Group (lyonscg), the premier eCommerce design, development and support firm, to upgrade the Vanity site by positioning them on the Magento Enterprise platform and add specific features to improve usability for both the customer and the company.

"Our previous platform was cumbersome and the limited customer service and outdated features made us realize we needed something new," said Stephanie Blair, eCommerce Manager at Vanity. "Lyons Consulting Group has been a key partner during this transition."

In order to accommodate the multiple key features that Vanity was requesting within an expedited timeframe, lyonscg first needed to move their entire site over to the Magento Enterprise edition which contains many intricate functionalities and features designed specifically to improve user experience. Along with moving their site to a more customizable platform, lyonscg was able to tailor several other extensions for Vanity including:

• Integration of an order management system to improve efficiencies through real time projections of inventory, logistics and sales
• Installation of new wireframes for efficient navigation and a more logical layout, making it easier for customers to shop and purchase on the site
• Implementation of a quick view option to allow users a pop-up snapshot of a selected product and add to cart capability without navigating to a new page

"The lyonscg team puts a lot of effort into making sure our projects run smoothly and our clients are satisfied from beginning to end," said Rich Lyons, President and Founder of Lyons Consulting Group. "We are eager to see the positive results that come from Vanity's new site."

The site was launched on April 30, 2011.

ABOUT VANITY

Vanity Shop of Grand Forks, Inc. is a privately owned mall based specialty retailer. The stores, which operate under the name "Vanity," offer affordable apparel and accessories targeted to fashion conscious young females. With approximately 200 store locations located in 27 states across the United States, Vanity strives to provide its customers with an attractive and relevant shopping environment assisted by friendly and knowledgeable fashion consultants.

Vanity also serves customers through an online presence, eVanity.com. Launched July 2008, eVanity offers Vanity branded apparel and accessories to fashion conscious and trend-savvy customers seeking great quality at a great price online.

ABOUT LYONS CONSULTING GROUP (lyonscg)

Lyons Consulting Group is the premier eCommerce design, development and support firm dedicated to help our clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable eCommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.

As the leading Magento and Demandware partner in the US, lyonscg has years of experience in graphic design, platform customization, technical development, backend integration, quality assurance and support. They understand each client's sites and needs are unique, yet are able to deliver each and every time. Bottom Line: Lyons Consulting Group will help your online business know more, do more, and sell more. Guaranteed. For more information about lyonscg or to see our extensive list of clients, visit www.lyonscg.com or call 312.506.2020.

SOURCE Lyons Consulting Group