Varsity Spirit Fashion Unveils Innovative Powerfit® Fabric and New Braid for 2014 Uniform Lines

MEMPHIS, Tenn., Dec. 10, 2013 /PRNewswire/ -- Varsity Spirit Fashion today announced the availability of Powerfit® fabric, the new microfiber material designed specifically for the needs of dance and cheer teams, to be available in next-generation uniforms.  Powerfit fabric is softer, provides greater stretch for stunting and tumbling, and wicks moisture.  All Varsity Spirit Fashion uniform shells, skirts and pants, guy's shirts and pants and select warm-ups are now available with Powerfit.

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"The cheer and dance community told us they wanted material that was softer and provided more flexibility while also offering great support," said Kim Williams, Vice President of Design for Varsity Spirit Fashion.  "The Powerfit fabric delivers on that request and continues the tradition of innovation Varsity Spirit Fashion has for cheer and dance gear for today's generation of young athletes."

Powerfit contains both polyester and spandex, providing four-way stretch.  The fabric is used on both the front and back of the garments which allows for greater range of motion.  Powerfit utilizes VisaEndurance® moisture management, which wicks moisture from the skin to the surface of the garment for faster evaporation and better stain resistance.  The new fabric also offers antimicrobial odor control to help inhibit the growth of bacteria and staining.  Like traditional Varsity Spirit Fashion uniform material, Powerfit provides excellent color and low wrinkle retention.

A new braid is also available on all Powerfit uniforms which is made of finer yarns with higher filament counts, providing enhanced hand with greater flexibility.

"With long game days, we want to be as comfortable as we can," said Mallory Moss, Senior cheerleader at the University of Tennessee at Knoxville.  "With the new Powerfit fabric, I can wear the uniform from 6am until 5pm and still be comfortable."

Varsity Spirit Fashion continues to invest in product design and innovation, providing the cheer and dance communities with the latest technology. Uniforms containing Powerfit and the new braid are available through Varsity Spirit Fashion representatives come in all Varsity Spirit Fashion colors and designs.

For more information on the new Powerfit fabric or Varsity Spirit Fashion apparel, please visit www.varsity.com/uniforms. 

About Varsity
Varsity is the source for all things related to cheerleading and dance team.  With a rich heritage and traditions dating back to 1974, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity's National Championships, many of which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years.  Sponsors for Varsity events include Gatorade, Playtex Sport, Softlips, Oxy, PBTeen, and Herff Jones. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike.  Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 325,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. In 2012, Varsity purchased American Cheerleader Magazine, which has showcased the cheerleading community since 1995. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide.  For more information about Varsity, please visit www.varsity.com.

SOURCE Varsity Spirit Fashion