VASELINE® IS TAKING ON VIRAL BODY CARE HYPE WITH A FIRST-OF-ITS-KIND TREND TRADE-IN

The pop-up comes to Flatiron Plaza on November 7, inviting body care lovers to ditch trendy products that aren't meeting their expectations for the new Vaseline Cherry Aura and Vanilla Comfort Collections, because great body care shouldn't make you choose between irresistible fragrance and hydration that lasts.

KEY TAKEAWAYS

• On November 7, Vaseline is bringing the Trend Trade-In to Flatiron Plaza, a one-day NYC pop-up where body care lovers can bring their current body lotion if it isn't meeting their expectations and trade it in for a full-size Vaseline Cherry Aura or Vanilla Comfort Body Lotion, while supplies last.
• Because great body care should not have to be sacrificed for what's trending, the Trend Trade-In gives New Yorkers a chance to leave behind products that did not live up to the hype and discover body care that delivers both irresistible fragrance and trusted hydration.
• Vaseline kicked off the Trend Trade-In on social media, inviting fans nationwide to participate in the trade in for a chance to receive both Cherry Aura and Vanilla Comfort lotions, plus a $10 gift card.
• Cherry Aura and Vanilla Comfort pair indulgent fragrance with trusted Vaseline skin care benefits, including up to 72 hours of hydration.
• Cherry Aura is available exclusively at Walmart, while Vanilla Comfort is available exclusively at Target.

HOBOKEN, N.J., Nov. 2, 2026 /PRNewswire/ -- Not every body care trend lives up to the hype, and Vaseline® is here to offer an upgrade. On Saturday, November 7, the brand is bringing the Vaseline Trend Trade-In to Flatiron Plaza in New York City, where body care lovers can trade their current body lotion if it isn't meeting their expectations for a full-size Vaseline® Cherry Aura Body Lotion or Vaseline® Vanilla Comfort Body Lotion, while supplies last.

At the Trend Trade-In, guests can bring a body care product that didn't live up to the hype and swap it for something better. They can experience Cherry Aura and Vanilla Comfort before choosing their favorite, make the trade and leave with a full-size lotion and other branded giveaways.

"Body care trends can be fun, but what you put on your skin still needs to deliver," said Kate Godbout, Head of Vaseline North America. "With Cherry Aura and Vanilla Comfort, we created two collections that bring together the fragrance and textures people are excited about with the trusted skin care benefits they expect from Vaseline. The Trend Trade-In is a fun way to bring that promise to life and give our fans the chance to experience the difference for themselves."

The excitement kicked off on social media, where Vaseline invited fans nationwide to DM their current body care products that weren't meeting their expectations for a chance to receive both Cherry Aura and Vanilla Comfort lotions, plus a $10 gift card. The online trade-in sparked excitement among beauty lovers eager to upgrade their body care routines, building momentum ahead of the NYC pop-up.

The Vaseline Trend Trade-In will take place on Saturday, November 7 at Flatiron Plaza, located at the intersection of Fifth Avenue, Broadway and 23rd Street in New York City. The pop-up will be open from 12-6pm EST, while supplies last.

MEET YOUR BODY CARE UPGRADE
The Vaseline® Vanilla Comfort Collection, available exclusively at Target, wraps skin in notes of warm, creamy vanilla. The collection includes Vaseline® Vanilla Comfort Body Lotion and Vaseline® Vanilla Comfort Gel Oil, combining lightweight hydration with silky textures designed to nourish and replenish skin for a radiant glow.

For those drawn to a fruitier scent, the Vaseline® Cherry Aura Collection, available exclusively at Walmart, brings a bright, fruity fragrance profile featuring notes of juicy cherry and a soft, velvety finish. The three-product collection includes Vaseline® Cherry Aura Body Lotion, Vaseline® Cherry Aura Whipped Body Cream and Vaseline® Cherry Aura Hand Butter, giving consumers options for daily moisture, richer body care and targeted hand hydration.

Both collections include products that deliver up to 72 hours of hydration and feature Vaseline's Ultra Hydrating Lipids, a bio-mimicking technology that works to strengthen and help restore the skin's moisture barrier.

Together, Cherry Aura and Vanilla Comfort pair trusted Vaseline hydration and skin care with two distinct fragrance experiences, giving consumers a choice between bright, juicy cherry and warm, creamy vanilla without compromising on care.

About Vaseline®
Since first introducing the world to the Original Healing Jelly 150 years ago, Vaseline® has been committed to caring for all skin. Vaseline is a trusted brand among dermatologists and a trusted household staple in homes. 

Vaseline® believes that skin health is a right, not a privilege, and the Vaseline mission is to ensure skin health is more accessible to everyone, everywhere. Since 2015, the Vaseline Healing Project has helped bring skin health within reach for millions of people through trusted products, strategic partnerships, and access to frontline care that meets people where they are. In partnership with Direct Relief, Vaseline supports nonprofit health clinics and disaster response efforts across the world, working to break down barriers to skin health. In 2025, the brand launched the Mobile Medical Units program partnering with local clinics in Los Angeles and New Orleans to expand the impact of this mission. By 2030, the Vaseline Healing Project aims to reach 33 million people.

About Unilever
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care and Foods products, with sales in over 190 countries and products used by 3.7 billion people every day. We have 96,000 employees and generated sales of €50.5 billion in 2025.

For more information about Unilever and our brands, please visit www.unilever.com.

About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods products, with sales in over 190 countries and products used by 3.7 billion people every day. We have 96,000 employees and generated sales of €50.5 billion in 2025.

Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 

Media Contact
Elaina Williams
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SOURCE Vaseline