VAURA PILATES ANNOUNCES NATIONAL EXPANSION AND FRANCHISE OPPORTUNITIES IN CALIFORNIA

With Flagship in New York City, the Pilates Studio is Planning for Rapid Growth Across the U.S. in 2025

AUSTIN, Texas, June 18, 2025 /PRNewswire/ -- VAURA Pilates, renowned for redefining reformer Pilates through athletic training and sensory immersion, announced today that franchise opportunities are now available in the state of  California. The Australian-based brand opened its very first U.S. location in New York City's Upper East Side in January 2024 – with its second studio in Austin, Texas, slated to open its doors in summer 2025.

"VAURA has set a new standard in major metropolitan cities, including Manhattan, and as demand grows, California is the ideal market to continue expanding our elevated, sensory-driven approach to Pilates," said Tom Dowd, Chief Executive Officer. "We're delivering an entirely new category of Pilates - personalized, immersive, and designed to transform the way people experience movement. We're excited to partner with proven operators who share our vision for building the future of elevated reformer Pilates. Our FS8 Pilates studios are already opening in California and VAURA Pilates is the perfect complement to the ever-expanding Pilates market."

VAURA goes beyond traditional Pilates—it's a full-body experience. Each 50-minute session combines strength, flexibility, and high-intensity training in an electrifying environment with mirrored ceilings, immersive lighting, and dynamic soundscapes. The workout offers four signature class formats:

• TOTAL: A full-body conditioning workout integrating strength, endurance, and stretch.
• STRETCH: A blend of Pilates and yoga principles to enhance flexibility and mobility.
• CIRCUIT: A high-intensity mix of strength, HIIT, and stability training.
• FUSION: A hybrid class combining reformer Pilates with floor-based functional movements.
• NURTURE: Designed for moms-to-be, new moms, or those returning to exercise, a slower-paced class with an array of modifications for a personally tailored workout.

In addition to California, VAURA is on target for rapid U.S. expansion, with forthcoming franchise opportunities in Miami, Dallas, Phoenix, Toronto and other major metropolitan markets. VAURA also has an international presence and studios in Australia, Singapore, Dubai and Indonesia.

To learn more about VAURA Master Franchisee opportunities or VAURA Pilates, please visit VAURAPilates.com/franchise and VAURAPilates.com.

ABOUT VAURA PILATES
At VAURA, we believe that in every individual lies an extraordinary supply of untapped potential waiting to be awakened. This extends beyond the physical, reaching into the realms of the mind and soul. We're dedicated to redefining the fitness experience through our sensory athletic reformer Pilates experience, which we see as a dynamic fusion of art and science designed to energize every cell of your body. We're committed to transforming lives through dynamic workouts that ignite energy, build confidence, and enhance mental well-being. For more information, please visit VAURAPilates.com.

ABOUT FIT
FIT (Functional Inspired Training) House of Brands is a global fitness franchise company with a network of over 1,500 studios across over 55 countries. FIT provides franchisees with proven business models, operational support, and structured training programs across its house of brands:

F45 Training: A global leader in functional fitness, offering 45-minute team-based workouts that combine strength, cardio, and scientifically backed programming to build strength, improve endurance, and enhance longevity.

FS8: FS8 fuses Pilates, Tone, and Yoga into a seamless, low-impact workout. Built on eight science-backed elements, FS8 is designed to enhance strength, flexibility, and mental well-being. The experience is dynamic yet restorative, offering a fresh take on fitness in an inclusive, community-driven environment.

VAURA Pilates: A sensory-driven reformer Pilates experience that blends precision and athletic training in an immersive environment. With neon lights, mirrored ceilings, and upbeat music, VAURA energizes both body and mind, creating a workout that feels as powerful as it is effective.

Recovery: A suite of solutions, including cold plunge, infrared sauna, and percussion therapy, designed to optimize recovery and performance.

FIT is committed to building a sustainable and scalable global franchise network that empowers people to move better, feel stronger, and live longer.

For more information, visit www.functionalinspiredtraining.com or follow us on LinkedIn (@FunctionalInspiredTraining) and YouTube (@FunctionalInspiredTraining).

SOURCE VAURA Pilates