VDA Productions Represented at Experiential Marketing Summit 2016 Among Brand Marketing Titans
Bob Russo, Director of Creative Services, packs in a crowd for his Speed Briefing sessions on the importance of experiential branding.
BOSTON, May 12, 2016 /PRNewswire/ -- VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits, Themed Retail Environments and Corporate Facilities, weighs-in with industry heavyweights such as Pepsi, Chobani, Reebok, and Under Armour with two Speed Briefing sessions at Experiential Marketing Summit (EMS) 2016 – The Importance of Experiential Event Branding: Create Attendee Impact.
EMS is considered the ultimate training conference on experiential marketing with the biggest brands and industry moguls as instructors. Along with hand-picked design experts, strategy chiefs and bestselling authors, EMS is powered by a speaking faculty from the world's leading brands–the Summit delivers the most mission-critical trends and best practices available on face-to-face marketing.
"It's incredible to be part of the collective responsible for reshaping face-to-face marketing," said Bob Russo, Director of Creative Services at VDA Productions. "As a designer, I have a responsibility to clients to innovate and recognize that as experiential and event marketing grow as a part of the marketing mix, the emphasis is moving from logistics and into the creation of experiences that stimulate the senses! Live experiences are driving todays brands and EMS serves as one of the activation platforms."
Bob Russo is available to speak about experiential events and what is trending now: "We're witnessing a newfound appreciation for the old 'vertical integration' model. As experiential and event marketing grow, the emphasis is moving from logistics (putting on an event that runs smoothly) and into the creation of experiences that are shareable (all that social media) and memorable. This requires specialized fabrication and engineering, something VDA Productions has been doing for thirty years! That requirement is growing as brands seek to achieve differentiation of their brand activations via inspired designs and superb craftsmanship that enhances their brand."
Please reach out to Meghan Welborn, Senior Director of Marketing at VDA Productions for booking.
About VDA Productions
VDA Productions brings visions and brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits, Themed Retail Environments, and Corporate Facilities. The agency has produced events on a national and global scale, and employs a full-time team of experienced professionals including executive staff, creative designers, account executives, producers and production managers, carpenters, welders, sculptors, painters, lighting directors and audio engineers. VDA provides clientele with virtually turnkey event management solutions integrating all logistical, production, fulfillment and management aspects, with the majority of production needs being met fully in-house.
For more information, please visit www.VDAProductions.com, follow us on Twitter @VDAProductions, or visit our Facebook page http://www.facebook.com/VDAProductions
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Bob Russo
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SOURCE VDA Productions
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