BOSTON, Dec. 10, 2014 /PRNewswire/ -- VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits, Themed Retail Environments and Corporate Facilities, was named a "Gold Winner" by the 2014 Event Design Awards in the category of Best Interactive Experience. The EDA's recognize the best event and exhibit environments among this industry's top experience designers and innovators, and the award-winning projects reflect how the world's best creative studios are reinventing experience design across all categories.
The Social Lounge was an oasis within the EMC World Conference, 2014 at The Venetian, Las Vegas, NV, with the goal of increasing media impressions through an inclusive, branded environment. The target audience was the occasional social media user, to get them excited about a designated place where they could go to be Social!
The space was designed to serve as a venue to indoctrinate the casual user into the "sharing" culture in an environment completely conducive to social media engagement.
The Social Lounge was open to all attendees and included soft seating, small networking/meet-up areas, workstations with power, and a sponsored "Elect" section that attendees could enter and enjoy private engagement. Located on the show floor, it served as a draw to the amateur blogger, Twitter user, writer, etc., while serving as a central location for creative solace for the professional as well.
"What better way to increase media impressions for an event than to create an environment and invite everyone!" said Meghan Welborn, Senior Director of Marketing at VDA Productions. "Our design empowered attendees to interact socially, generate timely, relevant, and thought-provoking content that was then picked up by the media, increasing brand awareness and community engagement. With attendees hailing from over 100 countries, we created a space where they were completely submersed in the client's brand experience. The Social Lounge encouraged content creation and inspired attendees to share their experiences from the excitement of the tradeshow floor in the comfort of a chattering social atmosphere. VDA leads the industry when it comes to creating interactive experiences, taking multiple awards in this category over the past few years."
For more information on bringing the Social Lounge experience to your next event, please visit: http://www.vdaproductions.com/contact/
About VDA Productions
VDA Productions brings visions and brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits, Themed Retail Environments, and Corporate Facilities. The company has produced events on a national and global scale, and employs a full-time team of experienced professionals including executive staff, creative designers, account executives, producers and production managers, carpenters, welders, sculptors, painters, lighting directors and audio engineers. VDA provides clientele with virtually turnkey event management solutions integrating all logistical, production, fulfillment and management aspects, with the majority of production needs being met fully in-house.
SOURCE VDA Productions