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Vechain convertirá los prestigiosos trofeos de los torneos de tenis en 'Phygital'
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News provided by

vechain

May 03, 2023, 09:08 ET

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    - Vechain convertirá los prestigiosos trofeos de los torneos de tenis en 'Phygital', mostrando la tecnología Blockchain + NFT a una audiencia global

SAN MARINO, San Marino, 3 de mayo de 2023 /PRNewswire/ -- Vechain, una fundación pública líder en blockchain, anunció recientemente su asociación oficial con Internazionali BNL d'Italia, un prestigioso evento de tenis que acoge a los mejores jugadores del ranking entre el 8 y el 21 de mayo. El alcance de la asociación incluye facilitar la integración de NFT en el trofeo de la primera final de tenis.

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Official Partnership Image

Los ganadores del torneo, maestros mundiales de este deporte, se llevarán a casa trofeos físicos imbuidos del poder de VechainThor a través de un chip NFC integrado con un NFT asignado, un concepto también conocido como "phygital". "Phygital" es una combinación de las palabras "physical" (físico) y "digital" (digital) que ofrece a las marcas, los consumidores y las empresas la posibilidad de cambiar las reglas del juego enriqueciendo los objetos físicos con nuevas funciones digitales, como la autenticación y la lucha contra el fraude.

Para las empresas, puede enriquecer enormemente el viaje del cliente, creando nuevos conocimientos sobre el ciclo de vida de los productos y facilitando nuevas formas de compromiso. Para los consumidores, los phygitals ofrecen nuevas formas de conectar con las marcas y las comunidades al tiempo que obtienen la verdadera propiedad digital de un artículo, protegido por los atributos de NFT + blockchain. En el caso de bienes de gran valor, los phygitals preservan el valor garantizando la autenticidad y la procedencia, resolviendo los problemas de fraude en los mercados secundarios de reventa.

Vechain, World of V y EXPlus muestran Blockchain a las masas

Durante el evento, vechain, World of V y EXPlus montarán un stand en la zona comercial del torneo para mostrar el poder de blockchain a través de una variedad de artículos phygitals relacionados con el deporte. Los visitantes del stand tendrán la oportunidad de figitalizar sus propios artículos, lo que les permitirá descubrir blockchain por sí mismos y explorar de cerca las tecnologías implicadas.

Los asistentes presenciales al Internazionali BNL d'Italia también disfrutarán de una experiencia impulsada por blockchain a través de pulseras producidas de forma sostenible que incluyen códigos QR a la página de aterrizaje de "VeAces", una colección de NFT desarrollada por World of V que también sirve como boleto para el sorteo. Después del evento, 150 ganadores serán seleccionados al azar para recibir una gorra deportiva phygital, con entradas para las Finales ATP 2023 en Turn, Italia, también en juego. 

Los asistentes en línea también pueden participar en el evento VeAces y ganar premios phygital reclamando su VeAce NFT desde la página de aterrizaje a medida que se abre cuando comienza el torneo el 8 de mayo. 

Haga clic aquí si desea ver la página de la colección de aterrizaje  

Acerca de vechain

Vechain, con sede en San Marino (Europa), es la creadora de VechainThor, una plataforma de contratos inteligentes líder mundial que lidera la adopción de la tecnología blockchain en el mundo real.

Mediante el aprovechamiento de las capacidades de los datos "sin confianza" (información sin intermediarios), los contratos inteligentes y las tecnologías IoT, VechainThor ha habilitado soluciones en una amplia gama de campos. Vechain centra ahora su atención en el mayor reto de todos: construir ecosistemas digitales para impulsar la sostenibilidad y la transformación digital a escala global.

Visite https://www.vechain.org si desea disponer de más información.

Foto - https://mma.prnewswire.com/media/2068395/ATP.jpg

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