PITTSBURGH, June 18, 2012 /PRNewswire/ -- For the first time in 26 years, the recognizable Vector Security® logo is changing its look to a more contemporary design to go along with an updated business strategy. The security company's plan is to engage customers in new ways that will position the company as a leading provider of security and security-related solutions tailored to a customer's specific needs and business objectives.
The new branding consists of an updated Vector Security logo and the introduction of a new message for customers that will also serve as the company's tagline: "Intelligent security tailored for you."
"Our updated look and strategy reinforces our commitment to several hundred thousand customers that we are constantly working to anticipate their security needs, apply new technologies and advance how we deliver them," says Pam Petrow, President and CEO of Vector Security. "Our goal is to build lasting relationships with customers through unparalleled customer service and to be their advocate on security issues, product advancements and services to help maximize the value of their security investments."
The Company's business approach involves tailoring a customer's specific security needs by deploying quality security solutions uniquely crafted for their home or business. This customized approach is backed by personal, customized support and a reputation for outstanding customer service.
With security more top-of-mind than ever in the United States, Vector Security's business is expanding well beyond being a burglar and fire alarm company. Today, the Company uses numerous technology-based solutions to address customer needs, including mobile applications for smartphones and tablets, interactive services, or video-based solutions.
"The updated Vector Security brand underscores what is important to customers – quality and consistency in service," says Art Miller, Vice President of Marketing for Vector Security. "Research tells us that customers view Vector Security as a reliable, dependable and relationship-driven provider of quality products and services. From design to installation to service, we are focused on delivering an exceptional experience that is consistent and valued by customers no matter where they are located or which Vector Security office and team serve them."
Vector Security's new marketing initiatives include increased customer communications and an improved easy-to-use website that will also help to better inform people on related security issues, advances and best practices. A new website, which is set to launch in July - www.vectorsecurity.com - will showcase new products and services provided by Vector Security and its preferred partners that can offer added convenience and protection.
About Vector Security
For more than 40 years, Vector Security, Inc. has been a premier provider of intelligent security solutions tailored to the needs of the customer. Headquartered in Pittsburgh, the company offers a full suite of electronic security services for residential, business and national account customers across North America and the Caribbean through a network of branches and authorized dealers. Vector Security is a sister company of the Philadelphia Contributionship, a private insurance company founded in 1752, and currently provides cost-effective, technology-based security solutions to more than 250,000 homes and businesses.
SOURCE Vector Security