LAS VEGAS, Jan. 12 /PRNewswire/ -- Vegas Uncork'd Presented by Bon Appétit, the four-day culinary event held in Las Vegas over Mother's Day weekend (May 6-9, 2010), has retained the services of Octagon to assist with custom sponsorship development.
Vegas Uncork'd provides the ideal platform for brands to engage with an affluent group of passionate foodies, and have intimate access to the best known chefs in the world.
"Vegas Uncork'd is a truly unique sponsorship platform in the lifestyle marketing arena and we are thrilled to be working with the leader in developing integrated sponsor opportunities," said Rob O'Keefe, Executive Director for Vegas Uncork'd.
"We're equally as excited to be working with Bon Appétit, the undisputed leader in the culinary industry, on such a great property, and are looking forward to taking Vegas Uncork'd to the marketplace," said Bill Hart, Vice President at Octagon.
Vegas Uncork'd is a destination-wide event designed to celebrate and reinforce Las Vegas' standing as not only the entertainment capital of the world, but also the most exciting culinary crossroads found anywhere on the map. Developed as a partnership between the Las Vegas Convention & Visitors Authority and Bon Appétit magazine, Vegas Uncork'd has partnered with several of the city's most prestigious resorts, dozens of the global culinary scene's most recognized chefs and consists of more than 30 unique events over the four-day weekend.
Octagon is the world's largest sports and entertainment marketing agency. With more than 800 employees globally, Octagon manages and influences billions in worldwide sponsorship rights fees and activation. It works with blue-chip corporate clients, as well as athlete and personality clients and manages more than 5,000 events per year.
SOURCE Vegas Uncork'd