DUBLIN, March 29, 2017 /PRNewswire/ -- Velocidi, a marketing intelligence platform that helps brands and agencies harness data to make smarter decisions faster, today announced its European expansion with a new office in Dublin. Headquartered in New York City, the company is opening this new hub to build upon Velocidi's success in North America and accelerate the company's ability to address European market needs.
To help fund the company's growth in Europe, Velocidi recently completed a $12 million Series A growth equity financing round, led by Pilot Growth Equity with additional investment from Neuberger Berman Private Equity Funds.
The Dublin office is located in George's Quay, and will be led by Alan McNab, managing director, EMEA. McNab brings 20 years of experience in technology marketing to his role with Velocidi. Previously, he held leadership positions at global brands like Arista, Cisco, HP and Motorola.
"Our growing, global customer base is driving the need for us to expand to a European hub," explained David Dunne, CEO and founder of Velocidi. "Our sales and marketing teams have already established success in Europe, and we are eager to help even more customers by increasing our footprint in the region."
"This is a compelling time to be part of the Velocidi team as marketers are looking for new solutions to solve data problems," said McNab. "Velocidi's European offices put us in a stronger position to address the unique data needs of our European customers."
Many of the world's most well-known brands and agencies – touching billions of dollars in media spend – already work with Velocidi's marketing intelligence platform to help achieve better marketing results and drive significant return on investment. The cloud-based platform connects multi-channel data points from different media and marketing sources into a single, holistic view. Marketing analysts can uncover insights immediately using the platform, rather than being limited by highly manual processes used today to track, manage, repair and optimize data. Marketing decision makers can then access those timely insights to optimize their campaigns and marketing spend with efficiency and effectiveness.
Velocidi is a marketing intelligence software company, based in New York. We are marketers creating product for marketers. Our marketing intelligence platform touches billions of dollars in media spend for leading brands across the globe, and brings disparate data together into a single view so that brands and their agencies can collaborate on actionable insights and make faster, more effective decisions. Please visit us at www.velocidi.com.
About Pilot Growth Equity
Pilot Growth Equity ("Pilot Growth") is a technology growth equity firm with offices in San Francisco, New York and Washington, DC. Pilot Growth invests in growth-stage technology companies that require capital and strategic resources to accelerate their growth. Founded by entrepreneurs, Pilot Growth provides its portfolio companies a combination of world class operating, company-building, and advisory expertise, as well as global access to private and public sector customers. Please visit us at www.pilotgrowth.com.
About Neuberger Berman
Neuberger Berman, founded in 1939, is a private, independent, employee-owned investment manager. The firm manages equities, fixed income, private equity and hedge fund portfolios for institutions and advisors worldwide. With offices in 19 countries, Neuberger Berman's team is more than 1,900 professionals and the company was named by Pensions & Investments as a Best Place to Work in Money Management for four consecutive years. Tenured, stable and long-term in focus, the firm fosters an investment culture of fundamental research and independent thinking. It manages $255 billion in client assets as of September 30, 2016. For more information, please visit our website at www.nb.com.