Velti mGage Launches to Provide Brands and Agencies With the First End-To-End Mobile Marketing and Advertising Platform

NEW YORK, Jan. 11 /PRNewswire-FirstCall/ -- Velti (LSE:VEL), a leading global provider of mobile marketing and advertising solutions, today launched Velti mGage(TM), an online platform where brands, agencies, publishers and mobile carriers can take full advantage of the mobile marketing and advertising channel.

Velti mGage provides a one-stop-shop for mobile marketing and advertising, where users can plan campaigns, select inventory, manage media buys, create mobile applications, websites and widgets, build mobile CRM campaigns, and track performance across their entire campaign in real-time. Velti mGage also provides a public portal for marketers and planners to educate themselves on successful mobile strategies through the provision of relevant Velti case studies.

The new platform also enables mobile integration and measurability across all media types. Velti mGage allows marketers to integrate mobile short codes into traditional, offline media including television, print, outdoor and radio in order to enhance the tracking and measurement of these media. The platform measures the effectiveness of each activity related to cost and, ultimately, the return on investment for a comprehensive multi-channel campaign.

"Because of the breadth of its functionality, together with global reach, Velti mGage will be a key platform for brands, advertising agencies and mobile operators looking to deliver mobile marketing and advertising campaigns across the full spectrum of media," said Alex Moukas, founder and CEO of Velti. "Velti mGage allows our customers to use mobile and traditional media to reach out to targeted consumers, engage the consumer through the mobile internet and applications, convert consumers into customers, and continue to actively manage the relationship between the brand and the consumer through the mobile channel."

Velti mGage is the point of access for more than 70 Velti mobile advertising and marketing solutions, plus those of partner organizations, including Azuki, 4INFO, MobClix, Smaato, Distimo and Shazam Entertainment. The Velti mGage portal will provide a wide range of premium mobile inventories and enabling technologies to deliver against organizations' mobile objectives. For third party partners, including content delivery networks, application providers, campaign optimization specialists, mobile ad networks and analytic and billing providers, the Velti mGage platform provides an environment in which to execute marketing and advertising campaigns and to create new business opportunities and technology innovations.

About Velti

Velti is a leading global provider of mobile marketing and advertising technology solutions that enable brands, advertising agencies, and mobile operators to communicate with and engage customers via their mobile devices. Velti has run mobile advertising and marketing campaigns globally for more than 450 brands, advertising agencies, and mobile operators that have reached over two billion consumers. Velti's core platform, Velti mGage, is built on modular architecture designed to handle the full cycle of mobile marketing and advertising, including campaign and media planning, ad serving and routing, mobile internet, post-click marketing, and reporting requirements in mobile marketing, in one end-to-end platform. Founded in 2000 and with operations in 35 countries, Velti is a publicly-held corporation based in the UK where it trades on AIM under the symbol VEL. For more information, visit www.velti.com.

About Velti mGage

Velti mGage is one of the most extensive mobile marketing and campaign management software platforms in the industry, enabling the use of both mobile and traditional media to reach out to targeted consumers, engage the consumer through the mobile internet and applications, convert consumers into customers, and actively manage relationships with the consumer through the mobile channel. Marketers and advertisers can conduct and measure an extensive range of highly targeted, opt-in mobile campaigns rapidly and reliably, mobile operators can monetize their advertising inventory, and technology partners can develop innovative advertising and marketing solutions -- all on the same platform. For more information, visit www.veltimgage.com.

    For further information, please contact
    Jay Kolbe
    Weber Shandwick for Velti
    212-445-8215
    [email protected]

    Jody Gavin
    Weber Shandwick for Velti
    212-445-8470
    [email protected]

    Nick Miles
    Velti
    +44 (0)20 7633 5034
    [email protected]

SOURCE Velti