VELVEETA and RO*TEL Bring a Southern Classic to the Masses

GLENVIEW, Ill., Sept. 30 /PRNewswire/ -- VELVEETA and RO*TEL are helping to bring a popular Southern favorite – cheese dip – into the national spotlight at the First Annual World Cheese Dip Championship.  Professionals and amateurs will go head-to-head in a cheese dip showdown on Saturday, October 9, 2010 in North Little Rock, Arkansas at Dickey Stephens Park.  

As the longtime makers of famous queso dip, VELVEETA and RO*TEL* are a natural fit as sponsors of the fun-filled, cheese dip tasting day to determine who deserves ultimate cheese dip bragging rights.  And for those that can't attend the event but still want to experience classic great tasting queso dip, VELVEETA is giving away VELVEETA coupons on Facebook.  On October 9, 2010, the first 500 people to respond to the "status" update with their favorite queso recipe on the VELVEETA Facebook Page at http://www.facebook.com/Velveeta receive a coupon.

The idea for the event all started when World Cheese Dip Championship founder, Nick Rogers, decided to make a documentary, "In Queso Fever," about the South's love of cheese dip, a passion unmatched anywhere else in America. After screening the documentary at last year's Little Rock Film Fest, Roger's decided to bring the love of cheese dip to the masses through a one of a kind World Cheese Dip Championship.

"Since the championship is all about cheese dip, it was a perfect fit to work with VELVEETA and RO*TEL to help bring our combined love for cheese dip to the masses. Both brands are the foundation of classic great tasting queso dip," Nick Rogers, World Cheese Dip Championship founder.

Other event activities include cheese and chip making demonstrations, arts and crafts, beer and wine and live music. And because football and cheese dip go hand-in-hand, the Arkansas/Texas A&M football game will appear live on a jumbotron. 

Tickets will be sold the day of the event at Dickey Stephens Park for a suggested donation of $5 benefitting Harmony Health Clinic. For more event information, visit www.Cheesedip.net.

For more cheese dip recipes from VELVEETA, visit www.Velveeta.com.

ABOUT KRAFT FOODS

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

SOURCE Kraft Foods