Vendini Heats Up the Concert Industry with Revenue Share

SAN FRANCISCO, Nov. 4, 2010 /PRNewswire/ -- Vendini, the ticketing solution for high volume concert venues, offers a web-based ticketing system that allows venues to keep revenue traditionally lost to convenience fees.  

By using Vendini, venues can keep up to 70% of the convenience charges collected on ticket sales – resulting in higher profits on concerts and events. Vendini also offers fully integrated marketing capabilities, giving concert venues direct control of their sales and marketing efforts, which further drives revenues.  

Vendini provides venues with the ability to offer patrons exceptional service – online ticket sales are simple, requiring no login or captcha to process a sale (though captcha may be required when loads reach their peaks), and patrons can pick their own seats.  Other large-scale ticketing services, like Ticketmaster, require customers to set up an account and log in before completing a sale.  When tickets are in high demand, timing is everything – customers want a no-hassle way to buy a ticket fast. Vendini gets it right when it matters the most - as thousands of buyers are competing to purchase tickets at the same time, Vendini smoothly handles peak loads as demand shifts.

"Most ticketing services don't go a good job of reserved seating," says Vendini founder Mark Tacchi. "There is a great deal of complexity involved in managing high-volume on-sales, and we're fully equipped to do it – we've spent years refining our system architecture to accommodate both general and reserved seating for large venues."

One year ago, Vendini set out to accomplish a huge feat – to become the sole ticketing provider for Arena Houston, a 2800-seat concert venue. The arena previously used Ticketmaster, which provided the in-demand reserved ticketing it needed, along with considerable promotional muscle.

Vendini proved that it could measure up, and then some. By the end of its first year with Vendini, Arena Houston had increased profits by $500,000, and has since handed over its entire ticketing operation to the company.

"Thanks to Vendini, we've made an additional half a million dollars this year," explains Gabriela Rosales of Arena Houston. "We're making more revenue because we get to keep a larger share of the convenience fees.  We're also getting more people to our shows because we retain patron information, unlike with our former ticketing company, so we can now market to them with Vendini's easy-to-use, integrated marketing tools."

Vendini's entire solution was built on the web, using native web technologies – a rarity in the industry. Available at www.vendini.com/concerts, it is the only service to square off against Ticketmaster with a full-featured solution for high-volume events. Concert venues and box offices don't need a dedicated server to use Vendini – ticketing, marketing, and analytics functions can be accessed through any web browser, making it simple to sell and deliver tickets via the web.

Venues like Arena Houston use Vendini to easily manage both general and reserve-seat ticketing in a cloud-based SaaS (software-as-a-service) solution. The system is continually updated, backed up, and secured to provide venues with the most reliable ticketing system available. It's a win for both venues and patrons - customers can track their purchases and receive targeted messages that they care about, while venues can easily track sales and market directly to customers.

Big-name venues that host artists such as Rob Thomas, Counting Crows, Jack Johnson, 50 Cent, Steve Miller Band, John Legend, Bob Dylan, and Willie Nelson have chosen Vendini to help their fans purchase tickets quickly and easily.

"We've been building our platform for ten years," says Tacchi. "Our technology is scalable, allowing venues to easily manage ticket sales for even the most popular events. We're thrilled about Arena Houston's success – and they are just one of many."

ABOUT VENDINI

Mark Tacchi founded Vendini in 2001, together with a team dedicated to bringing mega-venue technology to venues of all sizes in the entertainment industry. The company counts many top arts, sports, and concert venues among its customers. Vendini's corporate headquarters is located in San Francisco, with offices in Beverly Hills and Boston.  The company website is located at www.vendini.com.

SOURCE Vendini