Vendor 20 Group and Partners Amplify Collaboration to Drive Dealer Success

Charisma! Communications and Maxamy team up with V20 to boost PR and marketing impact

CARY, N.C., Aug. 18, 2025 /PRNewswire/ -- Vendor 20 Group (V20), the first peer forum designed specifically for automotive vendors, today announced new partnerships with Charisma! Communications for public relations and Maxamy for marketing strategy and execution. These collaborations are designed to expand V20's industry influence, boost member visibility, and support the group's mission to unite vendors through innovation and collaboration.

Since launching, V20 has connected leading automotive vendors in a trusted, non-competitive environment to exchange insights, drive innovation, and tackle key industry challenges that directly impact dealerships. By breaking down vendor silos, V20 accelerates the development and deployment of technology and strategies that help dealers operate more efficiently and engage customers more effectively. The groups are moderated by David Kain, V20 Co-Founder and Senior Advisor at NCM, formerly of Kain Automotive.

Partnering with Charisma! and Maxamy combines top-tier expertise to strengthen V20's presence and highlight its members' achievements. These partnerships will amplify V20's voice in the automotive market, drive member growth, and spotlight actionable ideas and best practices emerging from the group.

"V20 is reshaping how automotive vendors collaborate to solve the real problems dealerships face from data strategy to automation to marketing effectiveness," said Dave Spannhake, Co-Founder and President of V20 and Founder & CEO of Reunion Marketing. "Charisma! offers proven PR expertise, while Maxamy delivers marketing strategies that strengthen V20's position and spotlight its members' impact on dealer success."

About the Partners

• Charisma! Communications: Founded and owned by Laurie Halter, Charisma! crafts engaging narratives and secures strong media coverage in automotive, technology, and retail sectors. The agency will lead V20's public relations efforts, including media outreach and thought leadership initiatives.

• Maxamy: Founded and owned by Melissa Maxey, Maxamy specializes in growth marketing strategies for B2B and B2C organizations, combining data-driven insights with creative execution. Maxamy will manage marketing campaigns aimed at growing V20's reach, attracting new members, and showcasing the group's leadership in automotive retail.

"V20's collaborative model gives vendors a unique space to share ideas and solve problems together," said Brent Williams, Co-Founder of V20 and Former Founder of SnapCell. "With Charisma! and Maxamy, we're highlighting the innovation and collaboration happening inside our cohorts."

Since 2024, V20 has launched four active cohorts focusing on key industry topics such as data strategy, digital marketing, and the impact of automation on dealership operations. These new partnerships will help bring those discussions and results into the spotlight.

About Vendor 20 Group (V20)
V20 is the first peer forum dedicated to automotive vendors. Modeled after the dealer 20 group concept, it provides a structured space for collaboration, transparency, and shared learning. Founded in 2024, V20's members represent leading companies in automotive retail.

Media Contact:
Laurie Halter
Charisma! Communications
503-816-2474
[email protected]

SOURCE Vendor 20 Group