Venerable Jewelry And Timepiece Maison To The Stars Celebrates The Opening Of Its First Texas Boutique At River Oaks District In Houston, And Releases The Chopard 'Happy Texas' Limited Edition Timepiece

HOUSTON, Oct. 1, 2015 /PRNewswire/ -- Chopard, the independent Geneva-based brand synonymous with red carpet glamour and famous for its longstanding ties with the world of classic automobiles, is proud to announce the opening of its first-ever boutique in the State of Texas, at River Oaks District in Houston. 

"Over the past years, Houston has developed into a primary luxury market, which is only confirmed by the opening of the brand new River Oaks District," says Ralph Simons, CEO Chopard North America. "As part of our brand's expansion strategy, and in response to the increase in demand for our products, we are delighted to launch the first-ever Chopard Boutique in the State of Texas. We look forward to welcoming our clients – known and new – and to guide their discovery of the extraordinary World of Chopard, at our new home in the River Oaks District."

The 1,230 square foot retail location features wooden floors, plush carpets, wood paneling and various seating areas, all designed to create a luscious, warm and welcoming environment to instantly make customers feel at home. There, the creations of this 155 year old Swiss jeweler and watchmaker are ready to be discovered, including pieces from the High Jewelry, Happy Diamonds, Happy Sport and Imperiale collections for ladies, as well as technical, sophisticated and sports timepieces for men from the L.U.C, Mille Miglia and Superfast collections.

Reflected in all of Chopard's products is the company's deeply-rooted passion for the creation of luxurious, unique and contemporary designs, which are produced in-house with traditional craftsmanship and innovative technologies, and with a strong commitment to sustainability.

CHOPARD 'HAPPY TEXAS' LIMITED EDITION

The Happy Sport watch, one of the brand's most iconic designs, was created by Caroline Scheufele, Co-President of Chopard, in 1993. Ever since, Happy Sport has grown into the brand's most successful collection. Resolutely original, consistently elegant, purposely playful and very Chopard, various creative interpretations have been launched over the years, including Happy Beach, Happy Spirit, Happy Stars… and now: Happy Texas! In celebration of the opening of the River Oaks District boutique, Chopard has redesigned the famous Happy Sport watch with floating diamonds – one of the most fascinating jewelry and timepiece innovations in recent decades – to create a unique, limited edition timepiece that pays homage to the Lone Star State.

The new 'Happy Texas' Limited Edition features seven floating gems – three bright red rubies, three blue sapphires and one white star-shaped diamond – which whirl and twirl freely just above the exquisite watch dial. Emphasizing its exclusivity, only twenty-five numbered pieces of the Chopard 'Happy Texas' Limited Edition will be produced.

On the reverse side of the watch, the sapphire crystal is etched with a Texas star and provides a chance to admire the timepiece's mechanical self-winding movement, adorned with a straight Côtes de Genève motif. The 36mm diameter steel case is water-resistant to 30 meters, and is engraved with the unique limited edition number. In line with the Red-White-Blue theme, the 'Happy Texas' Limited Edition comes with a selection of three different straps in three different materials: bright red alligator, crisp white rubber, and night blue satin. Finally, the watch and wristbands are presented in a luxurious wooden Chopard gift box, with a hand-engraved, commemorative plaque.

Chopard Boutique Houston, 4444 Westheimer Road, Suite E140, Houston, TX 77027, 713.396.7200 us.chopard.com

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SOURCE Chopard