Veratad Technologies Powers Haypp Group's Industry-Leading Age and Identity Verification Program Across U.S. E-commerce Platforms

TEANECK, N.J., July 8, 2025 /PRNewswire/ -- Veratad Technologies, a global leader in age and identity verification, today announced a new partnership with Haypp Group — the world's largest online retailer of nicotine pouches — to deliver a next-generation compliance solution now live across Haypp's U.S. platforms, Nicokick.com and Northerner.com.

This strategic partnership represents a bold leap forward in raising the bar for responsible e-commerce in the nicotine pouch category. By integrating Veratad's state-of-the-art verification tools, Haypp is reinforcing its commitment to youth access prevention and regulatory compliance — without compromising the speed and convenience expected by adult consumers.

"Haypp is setting a powerful example of what modern, responsible nicotine retail should look like," said John E. Ahrens, CEO at Veratad. "Their dedication to consumer protection, paired with an exceptional user experience, positions them as true innovators in a space undergoing rapid transformation. We're proud to help power that vision."

Operating in over seven markets worldwide, Haypp Group brings a strong foundation of trust, regulatory alignment, and transparency. Through its integration of Veratad's real-time orchestration platform for age and identity verification, Haypp is ensuring that transactions on Nicokick and Northerner meet rigorous standards for age assurance, identity verification, and customer trust — while scaling seamlessly to serve Haypp's diverse and growing U.S. customer base.

"Age and identity verification isn't just a compliance checkbox — it's a fundamental part of who we are as a brand and our ongoing commitment to being a responsible retailer," said Peter Grafström, President of Haypp Group US. "With Veratad's technology, we've strengthened our position as a trusted leader while launching a best-in-class solution at scale. This is just the beginning and we're excited about what's ahead."

This partnership signals a shared vision between Veratad and Haypp: a future of nicotine e-commerce that is smarter, safer, and compliance-first — where innovative verification and consumer trust go hand in hand.

About Veratad Technologies
Veratad Technologies, LLC is a global provider of age and identity verification solutions that help businesses manage risk, ensure compliance, and enable frictionless user experiences. Veratad supports clients across a wide variety of global regulated industries including financial services, healthcare, education, online gaming, and e-commerce.

About Haypp Group
Haypp Group is the global leader in online sales of nicotine pouches and snus, with a mission to lead the transformation of tobacco harm reduction. Operating multiple e-commerce platforms, Haypp reaches hundreds of thousands of customers annually across the U.S., Europe, and beyond.

Media Contact:
John M. Ahrens
Vice President, Global Business Development
Veratad Technologies
Email: [email protected]
Phone: 201-510-6000

SOURCE Veratad Technologies, LLC