Verato® Recognized in Two 2025 Gartner® Hype Cycle™ Reports as Healthcare Leaders Prioritize Trusted Identity Data

Next-Gen Identity Platforms Named Core Enabler of Healthcare Interoperability and Innovation

MCLEAN, Va., Aug. 12, 2025 /PRNewswire/ -- As health systems accelerate digital transformation to address workforce shortages, fragmented data, and increasing patient expectations, trusted identity data is emerging as the strategic foundation to power innovation. Verato, the identity intelligence experts, today announced it has been recognized as a Sample Vendor in two Gartner® Hype Cycle™ reports: the Hype Cycle for Real-Time Health System Technologies, 2025 and the Hype Cycle for Healthcare Providers, 2025.

Verato is listed under the "Next-Generation Enterprise Master Patient Index (EMPI)" category in both reports. Gartner assigns this category a "High" benefit rating, citing its ability to "improve data accuracy, thereby enhancing patient experience by reducing wait times and errors, and upgrading care coordination."

This marks the sixth year Verato has been recognized in the Hype Cycle for Real-Time Health System Technologies, and its first inclusion in the Hype Cycle for Healthcare Providers, which we feel signals identity resolution's growing strategic relevance to health systems undergoing cloud transformation, electronic health record (EHR) consolidation, and AI enablement initiatives.

"The healthcare industry is undergoing a massive transformation driven by digital innovation, AI, and the demand for frictionless interoperability. One thing is clear—none of it works without trusted identity data," said Clay Ritchey, CEO of Verato. "Identity isn't a background function; it's the foundation for everything. These reports share that next-generation EMPI is now seen as a high-impact technology—and early adopters are already seeing tangible results."

Verato's hMDM® platform represents a reimagined approach to data management tailored to the needs of healthcare organizations. This solution unifies EMPI, MDM, provider data management, and data enrichment solutions into a single platform purpose-built for healthcare. The platform can match and manage the data of every person in a healthcare organization—including patients, members, providers, employees, and consumers—with one solution.  The solution uses patented third-generation Referential Matching™ to deliver an accurate and complete 360-degree view of patients, members, providers, and communities across EHRs, CRMs, HIEs, and other data silos.

"We have issues with data accuracy, and we also have problems with getting that to all the systems that need this data. So, the provider master index that we have, the Verato platform, has been a huge success," said Mandi McCracken, Enterprise Identity and Emerging Technologies Director, Baptist Health Jacksonville.  "With Verato, we're creating this next-level master data management platform. We are increasing the rate of duplicates that we're detecting and resolving. It's decreasing the workload for our data stewards. It's enhancing the quality of that patient record for providers, the benefits."

According to the Hype Cycle for Healthcare Providers, next-generation EMPI platforms are being adopted rapidly as organizations pursue new ways to meet rising data sharing, interoperability, and patient engagement demands.  According to Gartner, trusted identity resolution is central to addressing these challenges. In the Hype Cycle for Real-Time Health System Technologies, Gartner highlights that transformational solutions like EMPI "can fundamentally change how healthcare providers do business and serve their clients".

As Gartner notes, identity data platforms, especially those that leverage interoperability standards such as Fast Healthcare Interoperability Resources (FHIR), are foundational to digital success. Verato's inclusion in both respected Hype Cycle reports underscores its unique role in powering care models that are more intelligent, interoperable, and person-centered from the ground up.

A copy of Gartner Hype Cycle for Real-Time Health System Technologies report can be accessed here.

About Verato

Verato enables digital engagement, clinical interoperability, cloud transformation, and provider data integrity by solving the problem that drives everything else - Knowing Who Is Who™. The Verato hMDM® platform, the industry's first purpose-built healthcare master data management solution, enables a complete and trusted 360-degree view of patients, consumers, members, providers, and communities. Over 90 of the most respected brands in healthcare rely on Verato to connect, identify, enrich, manage, and activate person and provider data with unmatched accuracy and time-to-value. With a secure enterprise-wide single source of truth for identity, Verato ensures that you get identity right from the start. Learn more at verato.com.

About Gartner

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Hype Cycle for Healthcare Providers, 2025, 25 June 2025, Andrew Meyer
Gartner, Hype Cycle for Real-Time Health System Technologies, 2025, 24 June 2025, Gregg Pessin, Barry Runyon

Media Contact:   
Kim Mohr
Amendola Communications for Verato
[email protected]  

SOURCE Verato