Veritix® Transforms Ticket Buying with CAPTCHA Alternative: Game-Based Verification

CLEVELAND, April 15, 2013 /PRNewswire/ -- Veritix^® today announced the introduction of PlayThru, a game-based verification service that offers an easy-to-use alternative to a CAPTCHA. Veritix has partnered with Are You a Human to offer this integrated service for online ticket purchases, which eliminates the need for buyers to enter difficult to read CAPTCHA words that frequently require multiple entry attempts. Instead, consumers engage with short, simple, and interactive games to verify that they are human. Cleveland's Quicken Loans Arena (The Q), home to the NBA Cavaliers, will be the first Veritix client to use PlayThru, which will be available for all arena events.

PlayThru eliminates a significant barrier for consumers buying tickets online by giving them an easier way to verify they are human. Use of PlayThru's game-based verification results in a 40% increase in submission rates as compared to CAPTCHA. In addition, 98% of users prefer PlayThru to CAPTCHA, and users have a 98.7% accuracy rate through the game-based verification. PlayThru truly offers an enjoyable experience for fans buying tickets. "Online buyers love PlayThru because it's simple and easy, and it falls in line with the gaming trend we are seeing in all types of industries," said Reid Tatoris, Co-Founder of Are You a Human. "We are excited to bring our technology to the Veritix ticketing platform because we know it will produce better results for Veritix clients and their fans." 

In addition to providing a cleaner verification method, the game-based, interactive offering is a powerful brand engagement tool. Veritix clients can now offer games customized for their brand, keeping it at the forefront of the buying experience, which will resonate with fans in a way CAPTCHA never can. Teams, venues, and artists on the Veritix platform can also take advantage of a new revenue stream by offering a game promoting on a sponsor's brand.

Online ticket purchasers for Quicken Loans Arena events will have to prove they are human by dragging the appropriate team-branded logos onto an image of The Q.  "The fun and creativity that Are You a Human has developed to simplify a necessary security process makes the first step to attend an event a positive experience," said Kerry Bubolz, Cavaliers president of business operations. "We are happy to be on board as Veritix launches yet another innovative technology to make the ticket buying process easy and convenient for all," he added, referencing Veritix' 2006 introduction of Flash Seats^®, a paperless ticketing technology.

PlayThru is a natural fit for Veritix, which continually strives to offer fan-focused innovation and the best technology available. "We are always looking at ways to improve the user experience, and PlayThru transforms the buying process by making it easy and fun for fans to verify they are real purchasers while interacting with a client or sponsor's brand," said Samuel Gerace, CEO of Veritix. "We believe it's just another top tier tool we can offer our clients, solidifying us as the leader in offering fan-friendly ticketing solutions and tools to increase revenues for our clients."

About Veritix ^®

Veritix® provides the most dynamic paperless ticketing, event marketing, and relationship management applications to artists, professional sports teams, universities, arts organizations, and entertainment venues. Veritix also has the only patent-protected, fully-integrated paperless ticketing platform — Flash Seats® — which has revolutionized the sports and live entertainment industry by enabling paperless venue access while allowing artists, team owners and venue operators to regain control of their secondary market. The Veritix ticketing platform lets clients truly take ownership of their ticketing operations and build better relationships with their customers and fans.

Veritix® currently provides ticketing services to major venues across the U.S., including Quicken Loans Arena (Cleveland), Toyota Center (Houston), Energy Solutions Arena (Salt Lake City), Pepsi Center (Denver), Dick's Sporting Good Park (Denver), and Paramount Theatre (Denver); four National Basketball Association teams, including the Houston Rockets, Denver Nuggets, Utah Jazz and Cleveland Cavaliers; the National Hockey League's Colorado Avalanche; the American Hockey League's Lake Erie Monsters and Houston Aeros; Major League Soccer's Real Salt Lake and Colorado Rapids; Dover Motorsports, Inc. (Dover International Speedway); and Texas A&M University, Boise State University, Duquesne University and University of Texas at Arlington.

About Are You a Human

Are You a Human delights web users everywhere by replacing the agony of CAPTCHA with simple, intuitive games that web sites use to verify that their visitors are real people. These games, called PlayThrus, are the fun, easy, more effective way to stop bots without driving users crazy. Are You a Human is making the world a better place, one web site at a time.

Contact: Meagan Manning, 216-978-5641, [email protected]

SOURCE Veritix