Verizon Wireless Tops Zagat Survey of Major Carriers; AT&T Wins for Products While T-Mobile Scores for Value

Ninety-Two Percent of Verizon Wireless Clients Recommend Verizon Followed by Sprint and T-Mobile at 79% and AT&T at 69%

Jan 13, 2010, 14:14 ET from Zagat Survey, LLC

NEW YORK, Jan. 13 /PRNewswire/ -- Zagat has released the results of its first Wireless Carriers survey.  The survey incorporates feedback from 2,319 wireless consumers who rated AT&T, Sprint, T-Mobile and Verizon Wireless on the key aspects of their performance: Reliability, Coverage, Products, Value and Customer Service.

Verizon Wireless was this year's Top Overall winner, scoring a 22 (the average of its ratings across the five categories) on Zagat's signature 30-point scale. T-Mobile's overall score is 19, AT&T 18 and Sprint 18. (Ratings are rounded to the nearest whole number; with 16 - 19 meaning good to very good; 20 - 25 very good to excellent; and 26 - 30 extraordinary to perfection.)  

Verizon's strong suits were Reliability (26) and Coverage (26) with the other three main carriers falling well behind with ratings between 20 and 17. Customer Service scores were much closer: Verizon won with a 19, a narrow margin over T-Mobile (19), AT&T (16) and Sprint (15).

AT&T took the top spot in the Products category with a 24, followed in order by Verizon (19), T-Mobile (19) and Sprint (18). As for Value, T-Mobile scored a 20, Sprint 19, Verizon 18 and AT&T 15.

When asked the bottom line question, i.e., if they would recommend their wireless carrier to friends and family members, 92% of Verizon customer said "yes," followed by 79% of Sprint customers, 79% of T-Mobile customers and 69% of AT&T customers.

For more detailed results of this survey, please visit

About Zagat Survey, LLC

Zagat Survey is the world's leading provider of consumer survey-based information and as such has become a symbol of quality. Zagat Survey rates and reviews all areas of lifestyle and entertainment. Zagat content is available in print, on the web, on the mobile web and via mobile applications for iPhone, BlackBerry and Smartphones. For more information, visit

SOURCE Zagat Survey, LLC