Verlasso™ Launches with FreshDirect to Bring Harmoniously Raised Salmon to New York City Market

FreshDirect is First Retailer in the Nation to Offer Verlasso Salmon

Sep 28, 2011, 12:02 ET from Verlasso

MIAMI, Sept. 28, 2011 /PRNewswire/ -- Verlasso™, the world's first provider of harmoniously raised fish, today launched its premium salmon with FreshDirect, New York City's premier online grocer. FreshDirect is the first retailer in the United States to offer Verlasso salmon.

(Photo:  http://photos.prnewswire.com/prnh/20110928/CL76720 )

Verlasso brings a new category of farmed salmon to consumers who care about how their food was raised and where it comes from. Its revolutionary, harmonious approach to farming produces a high quality, great tasting salmon that promotes balance between everyone's nutritional needs and the needs of the environment.

"We are excited about introducing Verlasso salmon to FreshDirect customers," said Scott Nichols, director of Verlasso. "Salmon, like people, get their Omega-3s from their diets. Currently, these Omega-3s come from fish oils provided by wild-caught feeder fish. Our most significant farming innovation is that we use 75 percent fewer feeder fish to produce healthy salmon rich in Omega-3s."

In addition to the ground-breaking reduction of feeder fish, Verlasso's farming practices fundamentally change the relationship between salmon farming and the oceans. The company is committed to improving its farming methods continuously to ensure customers the best salmon possible today and for generations to come:

  • Verlasso salmon are raised in the cold, clean waters of Southern Patagonia, away from industrial development, ensuring a healthier salmon
  • Verlasso salmon swim freely in spacious pens - less than four fish per ton of water - producing a leaner fish than traditionally farmed salmon
  • Every phase of the salmon's life - from egg to harvest - is accounted for, ensuring integrity and freshness all the way to the consumer
  • Growth hormones are never used, so the fish grow at their own natural rate

"We want our customers at FreshDirect to have access to the freshest and most sustainable seafood options to feed their families a healthy, great tasting product," said Maggie Moon, MS, RD, FreshDirect's nutritionist. Seafood category manager, Jeff Ludwin, adds that "Verlasso offers our customers a quality sustainable salmon that is unmatched in the marketplace."

Verlasso is now available online via FreshDirect at www.FreshDirect.com and is freshly cut-to-order. Recipes, videos, and cooking and pantry tips using Verlasso can be accessed at www.verlasso.com.

About Verlasso

Verlasso™ is committed to continuous improvement in its aquaculture practices, working in concert with some of the world's leading thinkers to sustain people, fish and the planet.  Learn more at www.verlasso.com.

About FreshDirect

FreshDirect is the leading profitable online grocer in the U.S. with customers in New York, New Jersey and Connecticut. It is known for its fresh-from-the-farm foods and brand-name groceries at everyday low prices, all delivered to customers' doors. FreshDirect's food experts rate all produce and seafood every morning and give each item an Expert Quality Rating to help customers choose what is best and in-season. FreshDirect customers can enjoy over 600 Entrees and Side Dishes, made fresh daily by professional chefs using the finest, freshest ingredients. FreshDirect ranks 70th on Internet Retailer's Top 500 Guide®. For more information, please visit www.freshdirect.com. For updates, follow us on Twitter: @freshdirect and on Facebook: facebook.com/FreshDirect.

Verlasso is a brand and trademark of AquaChile.  Aquachile and DuPont formed a partnership that will join the collective innovation and aquaculture expertise of the companies to identify how to raise fish sustainably to provide nutritious protein for a growing population.  

Media Contact:
Verlasso
Maribel Rivera
maribel@verlasso.com
302-695-4658

SOURCE Verlasso



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