Vermont Teddy Bear Holiday Sales Jump 25% Over Last Year; Sales of Red Hot 'Hoodie-Footie' Pajamas Leading the Charge

Dec 22, 2010, 14:08 ET from Vermont Teddy Bear Company

SHELBURNE, Vt., Dec. 22, 2010 /PRNewswire/ -- The Vermont Teddy Bear Company, America's most beloved premium gift manufacturer, today announced that 2010 holiday sales are up more than 20% over a year ago, due to dramatic revenue increases in its PajamaGram business unit.

Skyrocketing sales of PajamaGram's wildly popular "Hoodie-Footie" pajamas have forced the company to add a third shift during the week leading up to Christmas, while phone lines are lit-up as the company responds to the avalanche of orders.

"American consumers are back, and they're saying 'I want my Hoodie-Footie,'" said John Gilbert, CEO of Vermont Teddy Bear.  "We've sold more Hoodie-Footies in the past week than any single pajama product in the last 5 years.  The Hoodie-Footie is just on fire."

The Vermont Teddy Bear Company is one of America's leading gift companies, and includes the PajamaGram Company (www.PajamaGram.com) and Calyx Flowers (www.CalyxFlowers.com ).

SOURCE Vermont Teddy Bear Company



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