SHELBURNE, Vt., Dec. 22, 2010 /PRNewswire/ -- The Vermont Teddy Bear Company, America's most beloved premium gift manufacturer, today announced that 2010 holiday sales are up more than 20% over a year ago, due to dramatic revenue increases in its PajamaGram business unit.
Skyrocketing sales of PajamaGram's wildly popular "Hoodie-Footie" pajamas have forced the company to add a third shift during the week leading up to Christmas, while phone lines are lit-up as the company responds to the avalanche of orders.
"American consumers are back, and they're saying 'I want my Hoodie-Footie,'" said John Gilbert, CEO of Vermont Teddy Bear. "We've sold more Hoodie-Footies in the past week than any single pajama product in the last 5 years. The Hoodie-Footie is just on fire."
SOURCE Vermont Teddy Bear Company