VertaMedia Announces the Appointment of Ian Newfeld as Head of North American Sales

Jul 26, 2016, 08:00 ET from VertaMedia

NEW YORK, July 26, 2016 /PRNewswire/ --

Award-winning online video supply-side platform (SSP), VertaMedia, today announced the appointment of Ian Newfeld as Head of North American Sales at their New York head office.

A renowned sales leader in the ad tech space, Newfeld has over 11 years' of expertise in selling and closing new business. Previously he managed the sales and business development efforts of New York based companies AniView and NTENT.

Commenting on his new appointment, Newfeld said: "I feel honored to have been given the opportunity to contribute to the success of VertaMedia and to join a company so committed to making the ad tech market more transparent and efficient. I look forward to working with the VertaMedia team to build, develop and grow the North American branch."

VertaMedia CEO and Co-Founder Alex Bornyakov commented: "Ian has an unrivalled understanding of online advertising and sales within the digital marketing industry and we are delighted to welcome him to VertaMedia. His aptitude for mentoring and motivating teams under a shared creative vision will see him become a driving force in VertaMedia's growth in North America."

Newfeld will be joined by senior executives in New York in due course to strengthen the existing management team and continue to deliver a dedicated and efficient service to partners.

About VertaMedia 

VertaMedia ( is a video supply-side platform designed to facilitate the balance between video ad buyers and sellers by supplying them with extensive technology and dedicated services. The SSP technology offers publishers an out-of-the-box white-label solution for efficient inventory management, access to a marketplace with 100+ demand-side partners for profitable ad serving, and the one-of-a-kind VertaMedia Intelli algorithm, which ensures publishers effective yield optimization by utilizing dynamic waterfalls logic. In seven years in the market, the company has grown to become one of the most trusted partners for thousands of online publishers. VertaMedia is headquartered in New York, with offices worldwide.

Emma Gould, +441892-882208

SOURCE VertaMedia