Vertica Leads the Next-Gen Analytic Database Pack

The Information Difference data warehouse report shows traditional DB vendors being challenged by new high-performance solutions

Jan 07, 2010, 12:32 ET from Vertica Systems

BILLERICA, Mass., Jan. 7 /PRNewswire/ -- A new data warehouse market study from The Information Difference research firm has Vertica leading the pack of next-generation analytic database vendors in challenging the traditional database and data warehouse players. The Data Warehouse Landscape Q4 2009 report also cites Vertica as one of the top two vendors in overall customer satisfaction.

The report is a high level assessment of the most important vendors in the data warehouse market. Its ranking is based on a number of criteria, including customer base, product innovation, customer opinions and maturity of technology.

"While established vendors like Oracle, IBM and Netezza still command the largest market share, the report indicates that the market is experiencing a 'resurgence of activity,'" said Andy Hayler, CEO of The Information Difference research group. "This resurgence is thanks in large part to new columnar and MPP database architectures like Vertica's."

The Vertica Analytic Database enables customers to gain 50X the query performance at a fraction of the cost of traditional data warehouse solutions. The vendor ranking graph gives Vertica a lead against other next-generation players like ParAccel, Greenplum and Aster Data in relation to market strength and technology.

And it is a key indicator of why Vertica cruised past the 100 customer milestone with a roster that boasts the best and brightest in communications, financial services, marketing, retail, healthcare and Internet companies.

"Today's data warehouse volumes are outstripping the capacity and performance of traditional database systems and appliances. As this report indicates, the data warehouse market is in flux as new players challenge the old guard with a new kind of database system to solve today's new business challenges," said Dave Menninger, VP product management and marketing at Vertica.

About Vertica

Vertica Systems is the market innovator for high-performance analytic database management systems that run on industry-standard hardware. Co-founded by database pioneer Dr. Michael Stonebraker, Vertica has developed column-oriented analytic database technology with an MPP architecture that lets companies of any size store and query very large databases orders of magnitude faster and more affordably than other solutions. The Vertica Analytic Database is available as software only, as a hardware based appliance, as a virtual appliance on VMware or online as a cloud computing solution. The technology's unmatched speed, scalability, flexibility and ease of use helps Vertica's 100+ customers including JP Morgan Chase, Verizon, Mozilla, Comcast, Level(3) Communications and Vonage capitalize on business opportunities in real time. Vertica is headquartered in Billerica, Mass. For more information, visit the company's Web site at

SOURCE Vertica Systems