Vertica Strengthens Management Team With New Marketing Executive Hire

Former Ounce Labs' CMO Jennifer Sullivan will expand company's global marketing efforts

Jun 16, 2010, 09:00 ET from Vertica

BILLERICA, Mass., June 16 /PRNewswire/ -- Vertica, the leading provider of next generation analytic database software, announced the appointment of Jennifer Sullivan to the position of Vice President, Marketing. Sullivan brings more than 19 years of broad marketing experience and will be responsible for driving Vertica's worldwide marketing strategy.  

"Jennifer comes to Vertica with a proven background in marketing software companies. She also brings creative marketing approaches and a strong vision that will enable us to extend our brand," said Christopher Lynch, Vertica's recently appointed CEO and President. "Her record of success will immediately help accelerate our growth and further establish Vertica as the leader in the analytic database market."

Sullivan joins Vertica from Ounce Labs where she served as Chief Marketing Officer, leading corporate branding and go-to-market strategies, and working on the successful acquisition of Ounce by IBM in 2009 after which she worked as part of their integration team. Prior to Ounce Labs, Jennifer served as Vice President, Demand Generation at Plateau Systems where she drove lead generation efforts with a focus on expanding market engagement in Plateau's unified Talent Management suite. From 2000 through 2007, Sullivan served as Senior Director for Marketing, Inside Sales and Operations for Unica Corporation, where her team delivered 50 percent of the company's core enterprise marketing management business and 80 percent of its then newly acquired web analytics business. Earlier in her career, Sullivan held several senior business development and marketing positions at RSA Security, iMarket and Epsilon.

"Companies are amassing incredible amounts of data and Vertica has the strongest offering in the analytic database market, allowing these companies to monetize their data while providing immediate access to more people with specific needs within an organization," said Sullivan. "The speed, accuracy and flexibility of insight into that data will dictate which companies gain a competitive edge in their respective marketplaces. I welcome the opportunity to develop a strong brand for Vertica that equals its technology prowess and am excited to join Chris Lynch who has a proven track record of success in accelerating the growth of companies."

About Vertica

Vertica Systems provides a true columnar analytic database management system that delivers the fastest, most scalable and easiest way to gain business intelligence from huge volumes of data in near-real-time. Vertica has developed a modern SQL-based analytic database with an MPP architecture that runs on low-cost standard hardware. The technology enables companies to gain a competitive edge by querying enormous databases 50x-1000x faster and for a lower Total Cost of Ownership than other solutions. The Vertica Analytic Database is available as software only, as a hardware-based appliance, as a virtual appliance on VMware or online as a cloud computing solution. The technology's unmatched speed, simplicity and scalability are used by more than 130 customers including Verizon, Guess Inc., Zynga, Capital IQ, Mozilla and Comcast. Vertica is headquartered in Billerica, MA.  For more information, visit the company's Web site at

SOURCE Vertica