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Verv Launches Dance Fitness Content

Holistic health and wellness app taps hip-hop dancer and trainer Mike Peele to lead community through new workouts


News provided by

Verv

Jul 22, 2020, 09:30 ET

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MINSK, Belarus and LAS VEGAS, July 22, 2020 /PRNewswire/ -- Jam-packed concert venues and night clubs will likely never be the same and it's time to face the music and figure out where we can get our dancing fix. What if we combined dance and fitness, two things that are good for the body and soul, right in our living rooms? Verv, a global holistic health and wellness app focused on the interconnections between physical activity, nutrition, sleep and mindfulness, today announced a new dance section and content available exclusively on its app.

The hip-hop style classes are led by expert dancer and trainer Mike Peele. Mike is known for his charisma, energy and choreography, and has been in videos alongside Beyoncé, Rihanna and Madonna, among others.

"The opportunity to partner with Verv to share my passion for dancing and wellness with others during these uncertain times and help lift people's spirits is truly a gift. Dancing is a fun and effective way to burn calories and foster fitness. The routines are so high energy that you'll forget you are even working out," said Peele.

To launch, Verv's dance section has three dance tutorials for three different levels – beginners, advanced and pro. Each workout is approximately 20 minutes and can burn 400-800 calories depending on the complexity.

"Even prior to COVID-19, we saw a huge demand in dance content from our subscribers and community. It's actually the fourth most requested activity behind fitness, walking and cardio exercise," said Luba Pashkovskaya, CEO of Verv. "Mike's dance focus is to get people moving in a fun and effective way, and we're excited to welcome him to the Verv family."

In general, dance is an effective way to strengthen muscles, burn calories and improve flexibility and coordination. Dancing also activates DOSE hormones (Dopamine, Oxytocin, Serotonin, and Endorphins), helping to boost your mood, regulate your body, and even helping you sleep better. 

Once users complete a dance workout, they can share via social media and tag Verv for a chance to be featured on Verv's social media channels. Monthly, 3-month or one-year subscriptions are available on Apple iOS.

About Verv
Verv is a global holistic health and wellness app focused on the interconnections between physical activity, nutrition, sleep and mindfulness. While many other apps are focused on physical fitness only, Verv users get additional guidance related to other areas of their health and lifestyle. The Verv app customizes wellness programs via an onboarding quiz and continuous analysis of user behavior to create better and faster results. Whether you're a fitness fanatic, nutrition novice or master meditator, Verv's approach can help anyone achieve results in a healthy and holistic way. Monthly, 3-month or one-year subscriptions are available on Apple iOS. Visit www.Verv.com for more information or follow us on Facebook, Instagram, Twitter and YouTube.

Media Contact
Kim Mackenzie
Hollywood Agency for Verv
[email protected] 
(781) 749-0077 x24

SOURCE Verv

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