Veteran-Founded, Award-Winning American-Made Bourbon Brand, On Your 6 Bourbon, Announces Strategic Alignment with Caesars Entertainment via Securement of Spot within their National Beverage Program Across U.S.

VIRGINIA BEACH, Va., Sept. 9, 2025 /PRNewswire/ -- Today, On Your 6 Bourbon, a Veteran-founded, award-winning American-made bourbon brand, is pleased to announce their securement of a spot within Caesars Entertainment's national beverage program across the U.S.

"Caesars Entertainment offers unparalleled family-style service and exhilarating experiences at its diversified collection of destinations across the United States," states Gary L. Carano, Executive Chairman of the Board of Directors of Caesars Entertainment.

Carano proceeds, "We are proud to add On Your 6 Bourbon into our national beverage program. The On Your 6 mission to honor all of the unsung heroes quietly serving others is one that our guests will appreciate at our 50+ world-class resorts across the United States."

Effective immediately, you can now find On Your 6 Bourbon in Caesars' across Nevada, Colorado, Florida, Louisiana, Maryland, Missouri, Nebraska, North Carolina, Ohio, Pennsylvania and Virginia.

"This past February, On Your 6 launched the Nevada market at the iconic Caesars Palace in Las Vegas. We are thrilled to now join the Caesars national beverage program across the U.S.," comments Gary Crowell, Chief Operating Officer of On Your 6 Bourbon.

Crowell continues, "This is a huge milestone for the business and we look forward to getting our bourbon in as many hands (and cocktails) as possible through this incredible new opportunity to join so many other well-respected beverage brands featured within Caesars' highly competitive drink roster."

To learn more, visit https://onyour6.com/ or check us out on IG.

About On Your 6 Bourbon
Founded in 2023 by U.S. Veterans, On Your 6 Bourbon was inspired by fellow American service members and everyday heroes like nurses, police officers, teachers, and firefighters who make this country so beloved and respected.

Keeping with the military tradition of grabbing a drink to celebrate someone who's got your 6, our co-founders wanted to create a tribute of the highest honor. After sampling over 40 different whiskey blends, they settled on a premium bourbon crafted in the tradition of classic American whiskeys from the finest grains.

But On Your 6 is more than a premium bourbon, it's a purpose-driven company committed to honor and integrity. That's why the On Your 6 Foundation was created; to support organizations that enrich the lives of local heroes and their communities.

Designed by one of the top ID firms in the world, the On Your 6 bottle was inspired by a vintage military canteen. The clean, minimalist design and high-end materials used were intentional in creating a bottle that stands out in a sea of other bourbon brands. In order to easily share our everyday hero stories with customers, each bottle label is embedded with NFC technology. By simply tapping your phone to a bottle, you link to an inspirational story of courage and honor.

On Your 6 is a glass raised to the camaraderie and dedication of the most inspiring people on earth.

It's a celebration of commitment, sacrifice and leadership.
A tribute to the ones who have our back.
And a thank you to all those who work in the service of others.

You can find On Your 6 Bourbon in select retailers, bars, and restaurants across the United States in: Washington, D.C.; Virginia; Maryland; North Carolina; South Carolina; Texas; Florida; Massachusetts; Kentucky; Ohio; Michigan; Nevada; Colorado; Arizona; Kansas; Louisiana; Minnesota; Missouri; North Dakota; Nebraska; New Mexico; Oklahoma; South Dakota; Tennessee; New Hampshire; and Pennsylvania.

We Serve Those Who Serve

Company Contact 
Leigh Villers
Chief Marketing Officer
On Your 6 Bourbon
[email protected]
512-563-8485

Communications Contact 
Taylor Foxman
Founder & CEO
The Industry Collective
[email protected]
609-432-2237

SOURCE On Your 6 Bourbon