VetIQ Makes Pet Care Affordable and Accessible with Launch of Health and Wellness Supplements

EAGLE, Idaho, Aug. 19, 2013 /PRNewswire/ -- With the cost of pet ownership on the rise and pet owners spending more than $13 billion annually on over-the-counter medications and supplies*, VetIQ, maker of quality pet prescription medications and over-the-counter flea and tick control, among other products, introduced today an affordable line of veterinarian-recommended health and wellness products. These include Hip & Joint, Skin & Coat, Vitamin Chews and Pill Treats. Made in the United States, the new line of products features a variety of multivitamins and minerals that help to maintain a happy and healthy dog, and is available at traditional retailers nationwide, including Walmart, Costco and Kroger at prices ranging from $6.99 to $15.99.

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"We believe the introduction of our affordable health and wellness products will encourage pet owners everywhere to take a more proactive approach to maintaining their pets' well-being," said Cord Christensen, VetIQ CEO. "By reducing the overall cost of pet care, we also hope that individuals who once thought pet ownership was cost-prohibitive will reconsider the rewarding moments and joys of a pet companion."

The comprehensive line of VetIQ health & wellness products includes:

• VetIQ Hip & Joint Chews (45 ct., $15.99 SRP)—great tasting, soft chews that provide total joint support.  A triple-action formula to help maintain joint cartilage, lubricate joints and strengthen muscles around the joint tissue—helping to increase mobility, flexibility and ease joint discomfort.
• VetIQ Skin & Coat (75 ct., $15.99 SRP)—each chew contains omega-3 from fish oil, biotin and antioxidants to help soften and protect your dog's coat from oxidative damage, leaving it smooth and shiny, while also supporting heart, brain and joint wellness. The chews are free of preservatives, sugar and starch.
• VetIQ Vitamin Chews (75 ct., $15.99 SRP)—these bite-sized, easy-to-digest multivitamin and mineral supplements promote your dog's overall health, wellness, bones and teeth to increase vitality. They contain 19 important vitamins, minerals and digestive enzymes to help fill nutrition gaps in your dog's diet.
• VetIQ Pill Treats (30 ct., $6.99 SRP)—a tasty treat for dogs that contain a built-in pill tube, which is perfect for hiding a tablet or capsule. Pets love them so much they don't notice there's medication inside.

The new VetIQ line is preferred by golf icon and long-time pet owner Jack Nicklaus and his wife Barbara. The Nicklauses like the line's ability to arm pet owners with products that enhance a pet's health and quality of life.

"Our Labradoodle, Bunker, is a special part of our family, and I want to make sure he has the best products to support his health," said Nicklaus, who won a record 18 professional major championships and is considered worldwide as the greatest golfer in the game's history. "We selected VetIQ based on a recommendation by our family veterinarian, and we have been happy since with the product quality and effectiveness. The fact that these new products are both affordable and easily accessible is an added bonus that makes VetIQ an ideal choice for our family."

For additional information on VetIQ's vet recommended pet medications and supplements or to watch a brief clip about Nicklaus' thoughts on the brand, please visit www.VetIQ.com.

About VetIQ
VetIQ™ offers veterinarian-recommended pet prescription medications, over-the-counter flea & tick preventives, and other health and wellness supplements for America's pets, at savings to other brand name alternatives. The company's extensive pet-care portfolio consists of VetGuard Plus® Flea & Tick control, Minties® Dental Treats, VetIQ™ Health & Wellness products, and prescription heartworm and NSAID medications. Each product is made with quality ingredients and are available at traditional retailers nationwide, including Walmart, Sam's Club, Kroger, Kmart, Costco and Rite Aid. In addition, VetIQ products are backed by years of research and development to ensure all medications and supplements comply with FDA and EPA regulations for product and packaging safety, because quality, safe products are the company's priority. For more information, please visit www.VetIQ.com.

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*Source: According to the American Pet Products Association (APPA)

SOURCE VetIQ