Vevo Acquires Showyou To Accelerate Product Efforts

The Addition of Showyou Brings Innovative Capabilities in Monetization, Discovery and Social Integration to the Vevo Platform

Dec 07, 2015, 09:00 ET from Vevo

SAN FRANCISCO, Dec. 7, 2015 /PRNewswire/ -- Vevo, the world's leading all-premium music video and entertainment platform, today announced it has acquired Showyou, a pioneer in the delivery of curated streaming video that connects viewers and creators.

"With the acquisition of Showyou we take a significant step forward in re-positioning Vevo as a best-in-class product-driven organization," said Erik Huggers, President and CEO, Vevo. "Showyou allows us to accelerate our pace of innovation with the ability to rapidly add new and differentiated features as we iterate our products in 2016 and beyond." 

Showyou was first launched in 2011 with a focus on creating applications for mobile, TV and the web that made content discovery, curation and consumption more intuitive. In 2014 and 2015, Showyou added tools and services that allow creators and viewers to connect through subscription and transactional video-on-demand models.

"With the streaming media segment still very much in its infancy I believe we have a tremendous leadership opportunity in front of us as we combine forces and become part of Vevo," said Mark Hall, Founder and President, Showyou. "Showyou's capabilities, combined with the breadth and scale of the Vevo platform, will enable us to create an exciting new class of products that should delight both music fans and artists."

About Vevo

Vevo is the world's leading all-premium music video and entertainment platform with over 12 billion monthly views globally. Vevo brings a library of 150,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music both on-demand through, the mobile web, apps for mobile/tablets and connected TVs, and on Vevo TV, an always-on broadcast-style linear music channel built by expert human programmers. Additionally, Vevo syndicates its catalogue to dozens of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo's massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009.