VEVO, The Recording Academy(R) and CBS Partner for 'The GRAMMY(R)s' Music Video Channel

NEW YORK, Feb. 1 /PRNewswire/ -- VEVO, the new premium music video and entertainment service, The Recording Academy® and CBS have announced the launch of "The GRAMMY®s" channel, making noteworthy footage from 52 years of GRAMMY performances and GRAMMY-related programming available for free, on-demand viewing across the VEVO Network within the U.S. This new channel marks the first time The Recording Academy has made these archival performances available to the public.

The announcement was made today by Rio Caraeff (President and CEO, VEVO), Evan Greene (Chief Marketing Officer, The Recording Academy) and Joe Ferreira (Senior Vice President, Network Liaison, CBS Interactive).

"The GRAMMYs" channel will give fans access to select footage from the GRAMMY Award telecasts and Nomination specials including performances, presentations, interviews and other memorable moments through its 52 year history across the VEVO Network. Beyonce, Lady Gaga, John Mayer, No Doubt, Katy Perry, Shakira and Sugarland are just a few of the artists featured on "The GRAMMYs" channel. Additional content will be continually added into the channel.

"We are thrilled that The Recording Academy and CBS have embraced the VEVO Network as their partner to offer notable GRAMMY performances on-demand," said Caraeff. "Inspired by the way the GRAMMYs have brought extraordinary musical moments to fans on television, VEVO was created to offer the highest quality music video experience online. The GRAMMYs are Music's Biggest Night® and we are excited to bring these great performances out of the vaults and direct to our VEVO audience for the first time."

"'The GRAMMYs' channel on the VEVO Network expands our efforts to offer fans a multi-platform program to our telecast campaign," said Greene. "We are pleased to partner with VEVO, the web's most-trafficked music network in the U.S., to offer fans a robust online GRAMMY experience."  

The GRAMMYs channel on VEVO is located at http://grammys.vevo.com

About VEVO

VEVO is the leading innovative online premium music and entertainment service for consumers, advertisers and content owners that blends the very best in musical content with cutting-edge video technology and a thriving user community powered by YouTube. The content is made available across the VEVO Network, which includes VEVO.com (the service's marquee destination site), on YouTube through a VEVO-branded channel, and through a VEVO-branded embedded player. The service also serves as a syndication platform for additional internet destination sites, expanding the reach of the VEVO Network across the worldwide web. 

VEVO was created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and the Abu Dhabi Media Company. It is operated independently by a dedicated management team with offices in Los Angeles and New York. The VEVO Network features the most extensive catalog of premium music content found anywhere on the web thanks to deals with such leading music companies as Universal Music Group, Sony Music Entertainment, EMI Music, ABKCO, Big Machine Records, CBS Interactive Music Group, Concord Music Group, Hollywood Records, Lyric Street Records, Razor & Tie Entertainment, Walt Disney Records, Wind-up Records, Caroline Distribution, Fontana Distribution, INgrooves, IODA, RED and The Orchard, among many others.  Explore VEVO at www.vevo.com

About The Recording Academy

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, join the organization's social networks on Facebook (www.facebook.com/thegrammys), MySpace (www.myspace.com/thegrammys), Twitter (www.twitter.com/thegrammys), and YouTube (www.youtube.com/thegrammys).

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment.  With 200 million people visiting its properties each month, it is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET and Last.fm, span popular categories like technology, entertainment, sports, news and business. Follow CBS Interactive on Twitter: www.twitter.com/cbsitweets

SOURCE VEVO