Via.com and Tiger Airways Singapore Sign Exclusive Travel Agent Distribution Alliance

BANGALORE, December 7, 2012 /PRNewswire/ --

Via.com, South East Asia's leading travel network with leadership position in India, The Philippines and Indonesia, today entered into an exclusive strategic alliance with Tiger Airways Singapore, one of Asia's leading low cost carriers.

     (Logo: http://photos.prnewswire.com/prnh/20121207/582303)

With this collaboration, Via.com becomes the strategic travel agent distributor of Tiger Airways' tickets in India, Indonesia and the Philippines. This partnership perfectly aligns with Tiger Airways and Via.com's strategic initiatives to expand their existing customer base while also expanding into new geographic markets. This partnership will enable both companies to better serve the burgeoning Indian business and leisure travel market.

Via.com being India's largest travel network has a strong offline distribution grid with more than 20,000 stores across 2400 cities. Customers will now be able to book flights on Tiger Airways through all these stores. Via.com will offer a complete range of services - from booking of Tiger Airways flight tickets, purchase ancillary products to hotel bookings - providing a vast array of holiday options for the Indian consumer.

Speaking on the occasion, Mr. Swaminathan, COO of Via.com, said, "We are very excited about partnering with a very reputable airline like Tiger Airways. It is an absolute honour to be the only online travel company to be retailing Tiger Airways' tickets to beautiful destinations such as Singapore, Australia, and Hong Kong. By doing so, we aim to give the Indian consumer the opportunity to experience Tiger Airways and also to explore these exotic destinations without burning a hole in the pocket by offering them great deals on travel, hotels and holiday packages."

Mr. Kaneswaran Avili, Commercial Director of Tiger Airways Singapore, said, "The partnership with Via.com is strategic as it extends our reach in India, a key market for Tiger Airways. Besides direct flights to Singapore, Tiger Airways provides great connectivity within our wide network of over 50 destinations across 13 countries in the Asia Pacific. By tapping on Via.com's extensive pool of travel agents, we are thrilled to offer Indian travellers good value travel deals, greater accessibility and a more convenient payment system. We look forward to building upon our brand presence in this country."

To celebrate this partnership, Tiger Airways is offering special promotional fares from INR 3,900 one-way all-inclusive of taxes. Booking period starts from 6 - 19 Dec. 2012, with travel period from 1 Feb. - 31 Mar. 2013.

For further details and to take advantage of this amazing promotion, please visit www.tigerairways.com or your nearest Via.com travel agent.

Note to Editors:

Details of the flight promotions are as follows:

                                    One-Way fares from
               City Pair             (includes tax )   Travel From  Travel To
         Bangalore - Singapore          INR 3,900       1-Feb-13    31-Mar-13
          Chennai -Singapore
    Thiruvananthanpuram - Singapore
      Tiruchirapalli - Singapore
           Kochi - Singapore
         Hyderabad - Singapore

*Fares reflected in the above table are promotional fares are subject to availability.

About Tiger Airways:

Tiger Airways is one of Asia's leading low cost carriers. Tiger Airways Singapore flew 99.99% of scheduled flights in 2012, and also took second spot in the Top 10 Airlines by Passenger Carriage Award in the 2012 Changi Airline Awards.  It was named the Top Airline by Growth in Passenger Carriage (Singapore), and is the only budget carrier to be conferred a security award for the Threat-Oriented Passenger Screening Integrated System (TOPSIS) in 2012.

Established in September 2004, the airline has steadily grown its fleet to 30 Airbus A320 aircraft with an average age of under three years. It has another 10 aircraft of the A320 family operated by associate airlines Mandala Airlines in Indonesia, and SEAir in the Philippines.

Tiger Airways and its associate airlines operate a network that extends to over 50 destinations across 13 countries in the Asia Pacific region.

Tiger Airways is committed to offering customers great value fares and friendly service while maintaining the highest standards of safety, security and reliability. For more information, please visit www.tigerairways.com.

About Via.com:

Via.com, incorporated in 2007, is South East Asia's leading travel network with leadership position in India, The Philippines and Indonesia is a unique and innovative B2B distribution platform through 20,000 travel agent partners in over 2400 towns and cities in India, 150+ cities in The Philippines and 75+ cities in Indonesia. Today, via.com is the world's leading travel network that offers travel suppliers an extensive distribution reach for selling perishable travel inventory with no incremental cost. Via.com is the travel provider of choice for domestic & international flight tickets, hotels, rail tickets and domestic and outbound holidays. For more information, please visit www.via.com.

Primary Media Contact: Balram Venugopal, [email protected], 91-9731655577

Secondary Media Contact: Swaminathan, [email protected], 91-9663711555