NEW YORK, July 17, 2012 /PRNewswire/ -- Viacom (NASDAQ: VIAB, VIA) today named Ross Cohen to the newly created position of Senior Vice President of Digital Inventory Strategy, for Viacom Media Networks. In his role, Cohen will oversee strategy and processes for the company's Data Management Platform (DMP) and inventory systems for online and mobile platforms of its Media Networks, including MTV, VH1, CMT, Logo, Nickelodeon, COMEDY CENTRAL, SPIKE and TV Land. He will report to Rich Eigendorff, Chief Operating Officer, Viacom Media Networks.
"Ross's expertise in Digital Ad Inventory Management strategies and processes, combined with his deep technical knowledge, will be critical as we shift further toward data-driven audience targeting across all of our digital properties," said Eigendorff. "With Ross aboard, we'll be even better positioned to connect our clients with specific audiences across every screen we program – television, online video, premium display, mobile, email – in a way never before possible."
Cohen will have ultimate responsibility for inventory strategy and management in support of Viacom Media Networks' Digital Ad Sales, including strategic partnerships; and will oversee the Digital Delivery and Operations teams. Cohen will also manage the strategy and advertising offerings linked to Viacom Media Networks' Data Management Platform, as its brands continue to build their data-based audience targeting capabilities across platforms.
Cohen joins VMN from Worldnow, a leading online technology and advertising solutions company, where he served as Vice President, Business Development & Revenue Operations. In his role, he oversaw yield management strategy for premium and unsold inventory on the WN Network. Cohen joined WN in 2007 after co-founding and selling a multinational software company that provided communications and marketing solutions. Previously, he led marketing services and strategic sourcing for Bertelsmann Music Group. Prior to BMG, he managed national broadcast ad spending at TN Media. Cohen holds a B.A. in English from the University of Georgia.
Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories. With media networks reaching approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA. Paramount Pictures, celebrating its 100th year in 2012 and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming.